DIGITAL MARKETING EXECUTIVE
Position: Digital Marketing Executive
Employment Type: Full-Time / Part-Time
Location: Malaysia
Job Summary
We are looking for a motivated and creative Digital Marketing Executive to manage and grow the company's online presence, generate leads, and support sales through digital marketing activities.
Key Responsibilities
- Plan and execute digital marketing campaigns across Facebook, Instagram, TikTok, Google and other relevant platforms.
- Create and manage social media content, including posts, videos, reels and promotional materials.
- Manage company social media accounts and maintain regular posting schedules.
- Develop marketing content to generate leads, enquiries and sales.
- Run and monitor Facebook/Meta Ads and other online advertising campaigns.
- Track campaign performance, leads, engagement and conversion rates.
- Prepare simple weekly/monthly digital marketing reports.
- Conduct basic market and competitor research.
- Work closely with the Sales and Business Development team to support lead conversion.
- Assist in developing promotional campaigns, offers and marketing materials.
- Respond to online enquiries and direct potential customers to the appropriate sales channel.
- Continuously identify new digital marketing opportunities and trends.
Requirements
- Diploma/Degree in Marketing, Digital Marketing, Business, Communications or related field is an advantage.
- Fresh graduates are encouraged to apply.
- Experience in social media marketing, content creation or online advertising is an advantage.
- Basic knowledge of Meta Ads, TikTok, Canva and social media platforms.
- Good communication and writing skills in Bahasa Malaysia and English.
- Creative, proactive and willing to learn.
- Able to work independently and meet deadlines.
- Strong interest in sales, marketing and business development.
Key Performance Indicators (KPI)
- Number of qualified leads generated.
- Social media growth and engagement.
- Advertising campaign performance.
- Cost per lead and lead conversion.
- Number of enquiries generated.
- Contribution to sales revenue.
Preferred Skills
Social Media | Content Creation | Meta Ads | TikTok | Canva | Lead Generation | Copywriting | Digital Advertising | Basic Analytics
Pay: RM2,000.00 - RM3,000.00 per month
Work Location: In person