- Toa Payoh Central Region (Singapore) Singapore
Full Time Senior - Sales Manager - Leisure Jobs, Salary up to SGD 5,000 in HOLIDAY INN EXPRESS & SUITES SINGAPORE NOVENA Central Region (Singapore) - Maukerja
Senior - Sales Manager - Leisure
HOLIDAY INN EXPRESS & SUITES SINGAPORE NOVENA
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Job Description
Responsibilities
What’s the job?
The Senior / Sales Manager – Leisure, is responsible for driving revenue performance across all leisure segments, with a strong focus on general leisure travel accounts, and group leisure business. This role requires a commercially driven sales professional with proactive account management and market development.
Your day-to-day
Performance & Optimization
Ensure rate parity, content quality, and inventory accuracy.
Collaborate with Revenue Management on dynamic pricing, promotions, and tactical campaigns to capture leisure demand.
Analyse booking patterns, KPIs, and demand trends to identify opportunities for growth.
Drive merchandising, seasonal campaigns, and market-specific offers to improve channel share.
General Leisure Accounts (FIT & Wholesale)
Manage and grow a portfolio of travel agencies, tour operators, wholesalers, and FIT partners.
Build annual account plans to drive production and strengthen long-term partnerships.
Conduct regular sales calls, training sessions, and joint marketing initiatives.
Identify new partners, markets, and distribution opportunities to expand reach.
Group Leisure Business
Proactively target and secure group leisure business including tour groups, MICE-related leisure extensions, sports groups, affinity groups, and special interest travel.
Respond to group enquiries, prepare proposals, lead negotiations, and close business.
Work closely with Events and Revenue teams to ensure accurate inventory, pricing, and space allocations.
Maintain relationships with key leisure group agencies.
Revenue Delivery & Reporting
Deliver revenue targets across FIT, wholesale and group leisure.
Monitor performance, produce monthly reports, and provide insights to the commercial team.
Collaborate with Revenue and Operations to ensure a unified commercial approach.
Market Insights & Competitor Benchmarking
Stay ahead of trends in global leisure travel, and group travel patterns.
Analyse the competitive landscape and adjust strategies to maintain market share.
Recommend new packages, promotions, and commercial opportunities based on data insights.
Collaboration & Internal Engagement
Partner with Marketing Communications to enhance visibility and storytelling across leisure channels.
Work closely with Front Office, Reservations, and Operations to ensure seamless execution for leisure guests and groups.
Provide training and updates to internal teams on segment needs, booking trends, and account expectations.
Any other duties as assigned by Supervisor.
What we need from you
Degree/diploma in marketing, hotel administration, or related field.
Minimum 3 to 5 years of experience in a similar role with strong exposure to leisure, or group leisure segments.
Proven success in managing travel trade partners and group travel business.
Self-motivated and result-driven individual with excellent communication and interpersonal skills.
Strong strategic and analytical problem-solving skills with an innovative approach in providing solutions.
Excellent organisational and planning skills.
Strong relationship building and collaboration skills.
Holiday Inn Express & Suites Singapore Novena is the smart choice for savvy business and leisure travelers, offering a relaxed, affordable and hassle-free stay. Located away from the hustle and bustle of the city in the Balestier district of Singapore and home to many historical sites, from colonial-stye villas to traditional shophouses and temples.
The Hotel is 05 mins drive to Novena Square and Velocity as well as in close proximity to Mount Elizabeth Hospital and Tan Tock Send Hospital. Changi Airport Singapore is 26 mins drive away.
Holiday Inn Express & Suites Singapore Novena will have 231 rooms including 34 suites specifically catered to families, extended stay guests and large groups.
Amenities and facilities cover everything a traveller needs: Complimentary Express Start breakfastor a Grab & Go Option, Express Restful Recharge, an in-room Recharge zone offering power showers, blackout blinds, high-quality bedding with a choice of pillows for a sensational sleep experience, and in-room Express Essentials amenities like branded bath amenities and unlimited Wi-Fi. Flexible meeting spaces of more than 500 sqm, a gym, swimming pool and self-service laundry. The Express Café & Bar, an integrated lobby and Food & Beverage experience, will be the first of its kind in the region and the perfect setting for guests seeking a place to work, relax or recharge.
The Senior / Sales Manager – Leisure, is responsible for driving revenue performance across all leisure segments, with a strong focus on general leisure travel accounts, and group leisure business. This role requires a commercially driven sales professional with proactive account management and market development.
Your day-to-day
Performance & Optimization
Ensure rate parity, content quality, and inventory accuracy.
Collaborate with Revenue Management on dynamic pricing, promotions, and tactical campaigns to capture leisure demand.
Analyse booking patterns, KPIs, and demand trends to identify opportunities for growth.
Drive merchandising, seasonal campaigns, and market-specific offers to improve channel share.
General Leisure Accounts (FIT & Wholesale)
Manage and grow a portfolio of travel agencies, tour operators, wholesalers, and FIT partners.
Build annual account plans to drive production and strengthen long-term partnerships.
Conduct regular sales calls, training sessions, and joint marketing initiatives.
Identify new partners, markets, and distribution opportunities to expand reach.
Group Leisure Business
Proactively target and secure group leisure business including tour groups, MICE-related leisure extensions, sports groups, affinity groups, and special interest travel.
Respond to group enquiries, prepare proposals, lead negotiations, and close business.
Work closely with Events and Revenue teams to ensure accurate inventory, pricing, and space allocations.
Maintain relationships with key leisure group agencies.
Revenue Delivery & Reporting
Deliver revenue targets across FIT, wholesale and group leisure.
Monitor performance, produce monthly reports, and provide insights to the commercial team.
Collaborate with Revenue and Operations to ensure a unified commercial approach.
Market Insights & Competitor Benchmarking
Stay ahead of trends in global leisure travel, and group travel patterns.
Analyse the competitive landscape and adjust strategies to maintain market share.
Recommend new packages, promotions, and commercial opportunities based on data insights.
Collaboration & Internal Engagement
Partner with Marketing Communications to enhance visibility and storytelling across leisure channels.
Work closely with Front Office, Reservations, and Operations to ensure seamless execution for leisure guests and groups.
Provide training and updates to internal teams on segment needs, booking trends, and account expectations.
Any other duties as assigned by Supervisor.
What we need from you
Degree/diploma in marketing, hotel administration, or related field.
Minimum 3 to 5 years of experience in a similar role with strong exposure to leisure, or group leisure segments.
Proven success in managing travel trade partners and group travel business.
Self-motivated and result-driven individual with excellent communication and interpersonal skills.
Strong strategic and analytical problem-solving skills with an innovative approach in providing solutions.
Excellent organisational and planning skills.
Strong relationship building and collaboration skills.
Holiday Inn Express & Suites Singapore Novena is the smart choice for savvy business and leisure travelers, offering a relaxed, affordable and hassle-free stay. Located away from the hustle and bustle of the city in the Balestier district of Singapore and home to many historical sites, from colonial-stye villas to traditional shophouses and temples.
The Hotel is 05 mins drive to Novena Square and Velocity as well as in close proximity to Mount Elizabeth Hospital and Tan Tock Send Hospital. Changi Airport Singapore is 26 mins drive away.
Holiday Inn Express & Suites Singapore Novena will have 231 rooms including 34 suites specifically catered to families, extended stay guests and large groups.
Amenities and facilities cover everything a traveller needs: Complimentary Express Start breakfastor a Grab & Go Option, Express Restful Recharge, an in-room Recharge zone offering power showers, blackout blinds, high-quality bedding with a choice of pillows for a sensational sleep experience, and in-room Express Essentials amenities like branded bath amenities and unlimited Wi-Fi. Flexible meeting spaces of more than 500 sqm, a gym, swimming pool and self-service laundry. The Express Café & Bar, an integrated lobby and Food & Beverage experience, will be the first of its kind in the region and the perfect setting for guests seeking a place to work, relax or recharge.
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