COMPANY DESCRIPTION
NVPC is the national agency dedicated to growing a culture of volunteerism and philanthropy in Singapore. By engaging individuals, organisations, communities and leaders across the people, private and public sectors, we seek to create a more caring, inclusive, and compassionate society. Together, we envision Singapore as a City of Good, where everyone is able to give every day and everywhere (3Es), contributing their time, talent, treasure, ties and testimony (5Ts). Learn more at *************
RESPONSIBILITIES
The Segments and Market Development team, is offering an exciting opportunity for a
Performance Marketing individual
to join our growing team. This role offers an opportunity to work on the national donation and volunteering platform, giving.sg that enables the giving of time, skills, money, voice and networks to address needs in the community. Join a dynamic, innovative team with the opportunity for professional growth and flexible working hours. The ideal candidate should have a
passion for marketing, data, strong analytical skills and is a strong team player
. You will be working closely with cross-functional teams to uncover trends, develop business and marketing strategies, and assist in coordinating and monitoring execution.
The role is responsible for
monitoring the performance of campaigns and opportunities on the giving.sg platform and developing plans that will help to grow new donors and volunteers for the giving.sg.
In essence, the individual will play a crucial role in ensuring the business growth of the platform.
Job Description
Key Job Titles and Core Duties
Performance Marketing Strategist
Monitor campaign performance
Formulate data-driven marketing plans across channels, focussing on digital marketing, working closely with the Marketing team
Tracks performance via analytics incl but not limited to click rates, conversion metrics etc
Conducts market research and competitive analysis (when needed).
Collaborates with creative teams to optimize underperforming funnel
Data, Insights & Performance Monitoring
Track and analyse platform performance using data
Develop insights and recommendations to improve donor and volunteer numbers
Evaluate the effectiveness of different marketing channels, partner activations, and campaign formats, and identify optimisation opportunities
Support experimentation (e.g. A/B testing of messages, formats, or partner approaches) to refine audience targeting and positioning
Cross-Functional Collaboration
Collaborate closely with Marketing & Communications team to support partnership initiatives, e.g. campaign activations on social media platforms
Work with Customer Experience & Fulfilment and Digital Innovation teams to surface user insights that inform feature development and platform enhancements
Surface early-stage user insights (e.g. motivations, barriers, engagement triggers) to inform journey design, feature development, and platform enhancements on giving.sg.
QUALIFICATIONS
Qualifications
Bachelor's degree in Business, Marketing, Communications, Social Sciences, or a related field
At least 6 years of relevant experience in business development, marketing, partnerships, or stakeholder management roles, preferably in consumer-facing, platform, digital, or ecosystem-based environments
Strong track record of developing, executing and analysing marketing data and plans, delivering measurable outcomes and results
Comfortable working with data to assess opportunities, monitor results, and refine marketing strategies
Excellent communication, presentation, and collaboration skills, with the ability to influence and work effectively across cross-functional teams
Highly organised and detail-oriented, results-driven with the ability to manage multiple initiatives, prioritise effectively, and meet deadlines independently
Strong stakeholder management and networking skills, with confidence engaging both internal and external partners
Please note that your application will be sent to and reviewed by the direct employer - National Volunteer & Philanthropy Centre
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