- Alor Setar, Kedah Alor Setar Kedah Malaysia
Working Location
Job Description
Responsibilities
About the role
This role involves reviewing and approving campaign pricing, developing and managing marketing budgets, and adjusting marketing strategies based on competitive analysis. You will lead and mentor junior marketing team members, conduct market research, and plan and execute digital marketing campaigns across multiple channels.
Key responsibilities
Carefully review and approve campaign pricing to avoid potential financial losses
Ensure promotional offers are profitable and sustainable
Develop and manage marketing budgets, ensuring efficient allocation of resources
Adjust marketing strategies based on competitive pricing analysis in Indonesia
Collaborate with cross-functional teams to ensure cohesive marketing efforts
Lead and mentor junior marketing team members
Work with local teams and influencers in Indonesia to enhance campaign relevance
Conduct market research to identify new opportunities and target markets in Malaysia & Indonesia
Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising
Analyse customer behaviour and feedback to improve marketing strategies
About you
Diploma or Bachelor's degree in Marketing, Business, or related field
Proven experience in e-commerce and digital marketing
Proficiency in web analytics tools such as Excel Pivot and Data Studio
Excellent communication skills
Creative thinker with strong problem-solving abilities
Ability to work independently and as part of a team
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