Job Summary
We are seeking an experienced Senior Marketing Executive to lead terminal-related marketing campaigns, promotional activities and marketing activations. The role focuses on campaign planning, partnerships, tenant engagement, terminal branding and initiatives aimed at increasing customer engagement and footfall.
Key Responsibilities
- Develop and coordinate annual and monthly terminal marketing plans and promotional calendars.
- Plan terminal-related marketing campaigns, promotions and activations.
- Develop initiatives to support terminal positioning, tenant engagement and customer footfall.
- Lead engagement with government bodies, major brands, partners and relevant external stakeholders.
- Coordinate tenant participation in campaigns and terminal promotions.
- Develop promotional and cross-promotional partnerships.
- Plan and manage approved paid media and advertising activities.
- Secure sponsorships and vendor/exhibitor participation where applicable.
- Monitor campaign effectiveness, customer engagement and promotional outcomes.
- Coordinate and oversee major marketing projects and activities.
- Prepare post-campaign/event performance reports and recommendations.
- Support marketing budget planning and expenditure monitoring.
- Work closely with the Junior Marketing Executive on campaign and event execution.
- Perform other related duties as assigned by Management.
Requirements
- Diploma or Degree in Marketing, Business, Mass Communication, Event Management or related field.
- Preferably 5–6 years of relevant experience in marketing, events, activations, partnerships or commercial marketing.
- Strong campaign and event planning experience.
- Good stakeholder management, communication and presentation skills.
- Able to manage multiple projects, activities and deadlines.
- Hands-on, resourceful and able to work independently.
- Experience in retail, mall, property, transportation hub or similar commercial environment will be an added advantage.
Pay: RM2,500.00 - RM3,500.00 per month
Work Location: In person