Full Time TikTok Marketing Consultant Jobs, in GLOBAL ANGLE Pte. Ltd. Federal Territory - Maukerja

About Global Angle

Global Angle Pte. Ltd. (GA) is a rapidly growing market research and strategy consultancy that connects global brands with on-the-ground expertise across the world. GA provides companies with the insights and advisory frameworks they need to navigate complex markets, make informed decisions, and build lasting brand equity. Through our Employer of Record (EOR) program, GA enables world-class brands to access specialized research talent while ensuring full compliance with local employment regulations.

About the research Project

Through GA's EOR program, the successful candidate will be engaged to support a fixed-term TikTok marketing research and advisory project for a cosmetics brand in Malaysia, running from September to December 2026.

Role Overview

We are looking for a TikTok marketing specialist with deep platform expertise and a strong understanding of the Malaysian digital and beauty consumer landscape. In this role, you will serve as an embedded advisory resource working alongside the brand's distributor — analyzing TikTok performance on a bi-weekly basis, identifying content and algorithm optimization opportunities, alongside key insights for improvement and ensuring that a structured content improvement cycle is consistently maintained for the client account.

The ideal candidate is not simply a content creator — you think in terms of platform mechanics, content performance patterns, and iterative optimization. You are comfortable working collaboratively with an existing content team, providing clear directional guidance and structured feedback rather than replacing the distributor's execution capacity. All final content decisions and publishing activities remain with the distributor and the client.

Key Responsibilities

TikTok Performance Research & Analysis

• Conduct ongoing analysis of the client’s Malaysia TikTok account, covering content performance patterns, audience engagement signals, algorithmic reach dynamics, and platform trend movements
• Benchmark the client's TikTok performance against competitor beauty and skincare brands operating in the Malaysian market, identifying content gaps and optimization opportunities
• Research and monitor emerging TikTok content formats, trending audio, hashtag movements, and creator behaviors relevant to the Malaysian beauty segment — synthesizing findings into structured advisory inputs for the client's internal review
• Produce bi-weekly performance analysis reports delivered as structured outputs for the client's and distributor's internal reference and decision-making

Content Strategy Advisory & PDCA Oversight

• Develop research-based content strategy frameworks that define content themes, formats, posting cadence, and optimization priorities for the client’s TikTok account — delivered as advisory outputs for the distributor's internal adaptation and execution
• Review content plans and published outputs produced by the distributor's team, providing structured, evidence-based advisory feedback benchmarked against platform performance data and client’s brand positioning criteria
• Ensure a consistent and well-structured PDCA cycle is maintained for the client’s TikTok account — identifying where the cycle is breaking down, advising on corrective approaches, and tracking whether improvements are being implemented effectively
• Develop and maintain a content performance tracking framework covering engagement quality indicators, reach and discoverability signals, and content resonance benchmarks — for the client's internal evaluation of TikTok activity

Distributor Collaboration & Advisory

• Work directly alongside the distributor's TikTok content team, providing platform expertise, strategic direction, and structured feedback to complement and elevate their existing execution capacity
• Produce clear, actionable advisory briefs that equip the distributor's team to implement content improvements, algorithm optimization tactics, and performance-driven adjustments independently
• Identify gaps in the distributor's current TikTok knowledge base and deliver targeted advisory inputs — covering areas such as content format selection, algorithm behavior, and engagement optimization — to support capability development within the distributor team
• Provide the client with regular advisory updates on the distributor's TikTok execution quality, flagging areas of concern and recommending adjustments for the client's internal consideration

Algorithm Optimization & Platform Intelligence

• Research TikTok's algorithm dynamics as they apply to beauty and skincare content in the Malaysian market, translating findings into practical optimization advisory for content planning and scheduling
• Monitor platform-level changes — including algorithm updates, new content formats, and shifts in creator best practices — and deliver timely advisory notes to keep the client's TikTok approach current and competitive
• Develop audience intelligence frameworks that map how Malaysian TikTok users engage with masstige beauty content, informing the client's understanding of consumer behavior on the platform

Required Qualifications

• Proven experience in TikTok marketing, content strategy, or platform performance management — with a strong understanding of TikTok's algorithm, content mechanics, and best practices for brand accounts
• Demonstrated ability to analyze TikTok performance data and translate findings into structured, actionable content strategy recommendations
• Strong understanding of the Malaysian digital landscape, beauty consumer behavior, and TikTok culture — including trending content formats, creator ecosystems, and platform-specific engagement patterns
• Experience working with or advising content teams, with the ability to provide clear directional feedback and improve output quality without replacing the team's execution capacity
• Familiarity with PDCA or equivalent iterative performance improvement methodologies in a digital marketing context
• Ability to produce structured advisory outputs and written performance reports independently
• Excellent communication skills in English and Bahasa Malaysia
• Comfortable working in a collaborative, part-time advisory capacity with a fixed deliverable and reporting structure

Preferred Qualifications

• Prior experience managing or advising on TikTok accounts for beauty, skincare, or lifestyle brands in Malaysia or the broader Southeast Asian market
• Familiarity with Asian beauty brand positioning, and how such brands communicate effectively on TikTok
• Experience working within or alongside distributor-led brand management structures
• Understanding of TikTok Shop and social/live commerce dynamics within the Malaysian market
• Exposure to multi-brand distributor environments and the challenges of securing dedicated focus for individual brand accounts