- Singapore
Working Location
Job Description
Responsibilities
Growth Marketing Manager, APAC
Develop and execute full-funnel marketing campaigns across paid social, search, and other digital channels to drive acquisition, retention, and brand awareness at scale
Analyse campaign performance data to identify growth opportunities and optimize marketing spend for maximum efficiency, using AI to accelerate insight generation and surface opportunities faster
Monitor daily campaign operations and performance metrics, providing actionable recommendations for real-time optimisation and anomaly detection
Manage budgets and forecast marketing performance to meet or exceed growth targets, actively adjusting channel allocation and spend based on in-flight data and business priorities
Strong complex project management, and ability to collaborate cross-functionally with product marketing, martech, research, and creative teams to execute the campaign and ensuring go-live, including cross-timezones commitment.
Partner with analytics and data science teams to develop measurement frameworks and attribution models
Use AI as the default toolkit for day-to-day work — from analysis and experimentation to creative prototyping and workflow automation — while ensuring responsible, policy-compliant use Demonstrate measurable impact from AI-augmented ways of working (e.g., time savings, efficiency gains, faster iteration) and share learnings to scale adoption across the team
Stay current with industry trends, tools, and emerging AI capabilities to continuously improve marketing effectiveness.
Minimum Qualifications
8+ years of experience in growth marketing, performance marketing, or digital marketing with a focus on user acquisition or engagement
8+ years of experience designing and analyzing marketing experiments, including A/B testing and incrementality measurement, to drive data-informed decisions.
Experience using quantitative analysis and marketing data (e.g., campaign metrics, cohort analysis, funnel reporting) to inform decisions and optimize campaigns
Demonstrated AI fluency — already using AI tools in day-to-day marketing work (analysis, experimentation, content, automation) to deliver faster and better outcomes
Experience in developing and executing marketing strategies across multiple markets
Experience using marketing analytics and attribution platforms to measure campaign performance and optimize towards growth KPIs
Experience collaborating with cross-functional teams, including product, data science, and operations, to deliver integrated growth programs.
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