Full Time Marketing Officer Jobs, in Insight Genesis - IGAi - Maukerja

Company Description Insight Genesis – IGAi is an AI-driven platform that predicts human behavior to generate accurate, actionable insights that guide data collection and decision-making. The company focuses on solving the problem of fragmented, generic advice for individuals, particularly in emerging and unbanked markets, across finance, career, education, and health. By connecting data, behavior, and predictive AI, Insight Genesis builds an intelligent ecosystem that delivers personalized guidance for each person’s life path. The platform unifies four key verticals—Financial, Human Resource, Education, and Health and Wellness—to help users make informed choices and improve their overall well-being.

Role Description The Marketing Officer is a full-time, remote role responsible for developing and executing marketing strategies that promote Insight Genesis – IGAi across its core verticals and target markets. Day-to-day activities include conducting market research, planning and implementing digital and social media campaigns, and supporting sales initiatives through targeted marketing materials and lead-generation efforts. The role involves creating clear, engaging messaging that communicates the platform’s value, collaborating with cross-functional teams to align marketing with product and business objectives, and monitoring campaign performance to optimize reach and engagement. The Marketing Officer will also contribute to brand positioning, manage communication channels, and ensure consistent, data-informed marketing activities.

Qualifications

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• Strong Market Research skills and the ability to analyze trends, customer needs, and competitive landscapes.
• Marketing experience in developing and executing strategies, with familiarity in digital and growth-focused marketing approaches.
• Excellent Communication skills, including clear written and verbal communication and the ability to tailor messages to different audiences.
• Proficiency in Social Media Marketing, managing campaigns across multiple platforms, and using analytics tools to measure impact.
• Sales awareness and the ability to support sales teams with marketing collateral, lead generation tactics, and customer engagement strategies.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Experience working in tech, AI, fintech, edtech, HR tech, or health and wellness sectors is an advantage.
• Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
• Familiarity with marketing analytics tools, CRM platforms, and basic campaign performance reporting.