Full Time Copywriter (Experienced) Jobs, Salary up to MYR 3,500 in TYMBA EDUCATION GROUP SDN BHD Federal Territory - Maukerja

Copywriter (Marketing)

Job Overview

We are looking for an experienced and creative Copywriter (Marketing) to join our Marketing & Sales Department. The role is responsible for developing compelling, audience-focused copy and marketing content that supports TYMBA’s brand, student recruitment, programme promotion, campaigns, events, and corporate communication initiatives.

The ideal candidate should have strong copywriting and storytelling skills, a good understanding of marketing and audience behaviour, and the ability to develop effective messaging across different platforms and target audiences. The candidate will work closely with the Manager, Brand & Creative and other internal teams to ensure all content is aligned with TYMBA’s brand positioning and marketing objectives.

Key Responsibilities

A. Copywriting & Content Development

• Develop clear, engaging, creative, and persuasive copy for marketing and communication materials.
• Write captions, headlines, taglines, campaign messages, promotional copy, and call-to-action content.
• Develop written content for social media platforms, websites, landing pages, brochures, advertisements, posters, email campaigns, presentations, and other marketing materials.
• Develop copy for student recruitment campaigns, programme launches, events, corporate initiatives, and institutional announcements.
• Adapt writing tone, messaging, and style according to different target audiences, platforms, and campaign objectives.
• Proofread and edit content to ensure accuracy, clarity, grammar, spelling, consistency, and appropriate brand tone.
• Revise and refine copy based on feedback from the Manager, Brand & Creative and relevant stakeholders.

B. Social Media Copywriting

• Develop engaging and platform-appropriate copy for Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant digital channels.
• Create social media captions, hooks, headlines, hashtags, call-to-action statements, and supporting copy.
• Develop creative content ideas based on current trends, audience interests, marketing objectives, and brand positioning.
• Support the preparation of monthly and campaign-based social media content calendars.
• Adapt copy according to the format, tone, audience, and engagement requirements of each platform.
• Monitor social media trends, emerging content formats, trending topics, and competitor activities to identify relevant content opportunities.

C. Scriptwriting & Storytelling

• Write scripts for promotional videos, social media videos, interviews, testimonials, advertisements, and corporate content.
• Develop creative hooks, storytelling concepts, talking points, and messaging structures for short-form and long-form content.
• Translate programme, academic, and marketing information into simple, engaging, and audience-friendly content.
• Develop storyboards, content flows, and creative concepts together with the Brand & Creative team where required.
• Ensure scripts and storytelling approaches are aligned with campaign objectives and TYMBA’s brand positioning.

D. Content Research & Ideation

• Conduct research on education trends, student interests, industry developments, social media trends, and competitor content.
• Research relevant topics, keywords, references, statistics, and supporting information for content development.
• Generate creative content and campaign ideas that support student recruitment, brand awareness, audience engagement, and institutional positioning.
• Participate in brainstorming sessions and contribute ideas for campaigns, programmes, events, and social media initiatives.
• Identify content opportunities based on seasonal campaigns, current events, education-related topics, and audience behaviour.
• Maintain and contribute to a content idea bank for future marketing and communication activities.

E. Campaign & Marketing Support

• Develop copy and messaging for marketing and branding campaigns.
• Prepare content for programme launches, student recruitment campaigns, open days, events, workshops, seminars, and corporate initiatives.
• Work with internal departments to gather programme details, event information, testimonials, key messages, and supporting information required for content development.
• Ensure copy and content deliverables are completed according to campaign timelines and approved schedules.
• Support promotional and communication requirements before, during, and after company events and marketing activities.
• Develop copy for advertisements, presentations, proposals, digital campaigns, and corporate communications.

F. Creative Content Support

• Provide copy, scripts, storylines, talking points, and creative references for photo and video content.
• Participate in content shoots, interviews, testimonials, events, campaigns, and institutional activities where required.
• Develop messaging for short-form videos, student activities, programme highlights, behind-the-scenes content, and promotional materials.
• Work closely with designers, photographers, videographers, video editors, and other content creators to ensure written content supports the overall creative direction.
• Adapt existing copy and marketing materials into different formats for various digital platforms.

G. Brand Compliance & Content Quality

• Ensure all written content follows TYMBA’s brand guidelines, communication standards, and corporate identity.
• Maintain consistency in tone of voice, terminology, messaging, and overall content presentation.
• Ensure all published information is accurate and appropriately reviewed before publication.
• Ensure approved brand elements, terminology, templates, and communication references are used consistently.
• Maintain professional standards when producing content involving students, employees, partners, and external stakeholders.
• Safeguard confidential, internal, student-related, corporate, and campaign information.

H. Content Planning & Coordination

• Assist in developing content schedules, campaign timelines, creative briefs, and copywriting deliverables.
• Coordinate with relevant departments and team members to obtain information required for copy development.
• Manage the workflow for content approval, revisions, and publication.
• Monitor assigned copywriting tasks and ensure deliverables are completed within agreed timelines.
• Maintain organised records of approved captions, scripts, copy drafts, creative references, and published materials.
• Support the Manager, Brand & Creative in coordinating content requirements with internal departments and external parties.

I. Content Performance & Optimisation

• Monitor basic content performance indicators such as reach, engagement, views, shares, comments, and audience response.
• Identify high-performing copy, headlines, hooks, topics, and content formats to support future content planning.
• Evaluate audience feedback and engagement patterns to identify opportunities for improvement.
• Recommend improvements to copy based on platform performance, trends, and audience behaviour.
• Test different headlines, hooks, captions, messaging, and creative approaches to improve content engagement.

J. General & Other Duties

• Work closely with the Marketing & Sales Department and other internal departments to support branding, marketing, recruitment, and communication initiatives.
• Participate in meetings, brainstorming sessions, content shoots, events, and marketing activities as required.
• Maintain professionalism, confidentiality, and proper conduct when dealing with employees, students, partners, and external stakeholders.
• Maintain organised copywriting files, scripts, captions, creative references, content drafts, and supporting documents.
• Continuously develop knowledge and practical skills in copywriting, content development, branding, digital marketing, and social media.
• Perform any other duties or responsibilities assigned by the Manager, Brand & Creative or Management from time to time.

Pay: RM3,200.00 - RM3,500.00 per month

Benefits:

• Flexible schedule
• Opportunities for promotion
• Professional development
• Work from home

Work Location: In person