jobs in INVOKE

Full Time Digital Lead Jobs, in INVOKE Federal Territory - Maukerja

KL City, Federal Territory

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Working Location

  • Kuala Lumpur Federal Territory Malaysia

Job Description

Responsibilities

Background


INVOKE exists to empower SMEs with data-driven solutions that foster their independence and sustainable growth. We have over 200 active clients across 61 different industries and counting - including a growing list of multinationals and local household names.


Our Digital team is comprised of Client Marketing Managers (CMMs) who drive client success through performance-driven marketing, multi-platform strategies, and data/AI integration. As a Digital Lead, you will play a pivotal role by driving improvements in CMM delivery and process innovation, while also personally managing select high-value marketing projects.


Your Team-Related Responsibilities as a Digital Lead


  • Creative & Platform Strategy: Stay ahead of digital content trends across Meta, TikTok, YouTube, and emerging channels, translating insights into team-wide creative strategies and innovative storytelling


  • Team Mentorship & SOPs: Lead and mentor CMMs, continuously improving internal SOPs and delivery frameworks to ensure high quality and scalability.


  • Performance Optimisation: Drive initiatives to streamline workflows, lower costs per campaign, and leverage data and AI to elevate ad targeting and performance.


Your Personal Responsibilities as a Digital Lead


  • Campaign & Proposal Creation: For assigned clients, research business objectives and lead development of actionable campaign proposals, content planners, moodboards, and storyboards.


  • Copywriting & Ad Execution: For assigned clients, personally create high-quality, creative copywriting and well-targeted, optimised ads that deliver on client business outcomes and briefs.


  • Client Relationship & Operations: For assigned clients, maintain strong, professional relationships with assigned accounts to maintain a "zero-complaint" standard, while taking ownership of campaign execution, timely billing, and client collections.


Requirements


  • Academics: All academic backgrounds and levels welcome - provided there is a history of academic excellence and/or improvement over time


  • Attitude: Be someone who carries themselves with humility, curiosity, and resilience


  • Experience: Minimum of 3 years in the Digital Marketing field; evidence of working in an on-site and collaborative environment

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