Background
INVOKE exists to empower SMEs with data-driven solutions that foster their independence and sustainable growth. We have over 200 active clients across 61 different industries and counting - including a growing list of multinationals and local household names.
Our Digital team is comprised of Client Marketing Managers (CMMs) who drive client success through performance-driven marketing, multi-platform strategies, and data/AI integration. As a Digital Lead, you will play a pivotal role by driving improvements in CMM delivery and process innovation, while also personally managing select high-value marketing projects.
Your Team-Related Responsibilities as a Digital Lead
- Creative & Platform Strategy: Stay ahead of digital content trends across Meta, TikTok, YouTube, and emerging channels, translating insights into team-wide creative strategies and innovative storytelling
- Team Mentorship & SOPs: Lead and mentor CMMs, continuously improving internal SOPs and delivery frameworks to ensure high quality and scalability.
- Performance Optimisation: Drive initiatives to streamline workflows, lower costs per campaign, and leverage data and AI to elevate ad targeting and performance.
Your Personal Responsibilities as a Digital Lead
- Campaign & Proposal Creation: For assigned clients, research business objectives and lead development of actionable campaign proposals, content planners, moodboards, and storyboards.
- Copywriting & Ad Execution: For assigned clients, personally create high-quality, creative copywriting and well-targeted, optimised ads that deliver on client business outcomes and briefs.
- Client Relationship & Operations: For assigned clients, maintain strong, professional relationships with assigned accounts to maintain a "zero-complaint" standard, while taking ownership of campaign execution, timely billing, and client collections.
Requirements
- Academics: All academic backgrounds and levels welcome - provided there is a history of academic excellence and/or improvement over time
- Attitude: Be someone who carries themselves with humility, curiosity, and resilience
- Experience: Minimum of 3 years in the Digital Marketing field; evidence of working in an on-site and collaborative environment