Full Time Brand Marketing Executive Jobs, in The Future Brands Selangor - Maukerja

About us

We are a fast-growing e-commerce company specializing in the development and

management of in-house brands across multiple categories, including Wellness Supplements,

Pet Care & Food, Footwear, Personal Care, Fragrance, and Confectionery. Our primary sales

channels are e-commerce platforms, with TikTok Shop emerging as our most dynamic growth

platform.

Key Responsibilities

1. Brand Strategy & Planning

• Develop and maintain monthly and quarterly marketing calendar

• Define brand positioning, key messages, and promotional angles for each campaign

• Plan product launch timelines, promotional periods, and seasonal campaigns

• Monitor competitor activity and market trends in the wellness/supplements category

• Propose and justify new product promotions or bundle strategies

2. Platform & Storefront Management

• Manage and maintain Beulf's storefronts on TikTok Shop, Meta, Shopee, etc

• Ensure product listings, pricing, and promotional mechanics are accurate and up to date

• Set up and manage platform campaigns (flash sales, vouchers, bundle deals, brand days)

• Monitor platform rankings and take action to improve product visibility and conversion

• Liaise with platform representatives for brand-level opportunities (featured slots, co-campaigns)

3. Performance Monitoring & Reporting

• Track weekly and monthly GMV across all platforms

• Monitor key metrics: conversion rate, average order value, return rate, ad ROAS

• Prepare monthly brand performance reports for the Marketing Manager

• Identify underperforming SKUs or campaigns and propose corrective actions

• Coordinate with the performance marketing team for paid ads direction and budget allocation

4. Customer Experience Management

• Monitor customer feedback, reviews, ratings, and inquiries across all sales channels, including TikTok Shop, Shopee, social media, and customer service platforms.

• Identify recurring customer concerns and work closely with relevant departments to improve overall customer satisfaction.

• Analyze customer behavior, preferences, and purchasing patterns to enhance the customer journey and brand experience.

• Develop initiatives to improve customer retention, repeat purchases, and brand loyalty.

Requirements

• 1–3 years experience in marketing or related field

• Strong interest in ecommerce and brand marketing

• Familiar with social media platforms

• Able to work in a fast-paced environment and manage multiple tasks

• Analytical — comfortable reading sales data and platform dashboards

• Organised and detail-oriented with good time management