Job Purpose
We are looking for an energetic, confident and sales-driven Live Commerce Sales Executive / Social Media Live Host to promote and sell our range of fashion attire through live streaming and social media platforms including TikTok, Facebook, Instagram and other relevant online platforms.
The successful candidate will conduct engaging live sales sessions, showcase products effectively, interact with viewers and convert online audiences into customers. The role requires someone who is comfortable in front of the camera, enjoys fashion and can communicate confidently and persuasively.
Key Responsibilities (Live Selling & Product Presentation)
- Conduct regular live selling sessions on TikTok, Facebook, Instagram and other social media platforms.
- Present and demonstrate clothing and fashion products confidently during live sessions.
- Explain product details including design, material, sizing, colours, fit, pricing and available variations.
- Suggest different ways customers can style, wear or match the attire.
- Create excitement around new arrivals, best sellers, promotions and limited-stock items.
- Encourage viewers to purchase during live sessions through effective sales techniques and clear calls to action.
Customer Engagement
- Actively interact with viewers during live sessions and maintain an energetic and engaging environment.
- Respond promptly to customer questions regarding products, sizes, prices, availability and ordering.
- Build rapport and trust with viewers to encourage repeat purchases and customer loyalty.
- Handle customer enquiries professionally and positively.
- Understand customers' preferences and recommend suitable products.
Sales & Conversion
- Achieve individual and live-stream sales targets.
- Drive conversion from viewers to paying customers.
- Upsell and cross-sell relevant products where appropriate.
- Follow up on potential customers or enquiries generated from live sessions.
- Monitor customer buying behaviour and identify products that generate strong interest.
- Work with management on promotions and sales strategies to improve revenue and conversion.
Social Media Content
- Participate in creating short videos, reels, product demonstrations and other social media content.
- Assist in promoting upcoming live sessions through social media posts and stories.
- Keep up with TikTok, Instagram, Facebook and fashion-related social media trends.
- Suggest creative ideas to increase followers, engagement, live viewers and sales.
- Represent the brand professionally and consistently across all social media platforms.
Product Knowledge & Coordination
- Develop strong knowledge of all products, including fabrics, sizing, designs, pricing and stock availability.
- Familiarise yourself with new collections before live selling sessions.
- Coordinate with the relevant team on stock availability, promotions and customer orders.
- Provide feedback on customer preferences, frequently requested products, sizing and market trends.
- Ensure products used during live sessions are organised and presented attractively.
Requirements
- Must be able to communicate confidently and fluently in English and Bahasa Malaysia.
- Strong verbal communication and presentation skills in both English and Bahasa Malaysia.
- Able to conduct live selling sessions and respond naturally to customer enquiries in both languages.
- Comfortable and confident speaking and presenting in front of a camera.
- Energetic, engaging and able to connect naturally with an online audience.
- Strong interest in fashion, clothing and styling.
- Sales-oriented with the ability to persuade and close sales.
- Familiar with TikTok, Facebook, Instagram and other social media platforms.
- Able to think quickly and respond confidently to questions during live sessions.
- Able to work flexible hours depending on scheduled live sessions, including evenings or weekends when required.
- Able to work independently as well as part of a team.
- Previous experience in retail sales, fashion, live streaming, social media sales or e-commerce is an advantage.
- Fresh candidates with a strong personality, confidence on camera and good sales ability are encouraged to apply.
- Ability to communicate in additional languages or dialects will be an added advantage.
Preferred Skills
- Previous TikTok Live, Facebook Live or Instagram Live selling experience.
- Fashion styling or apparel retail experience.
- Experience selling through TikTok Shop or other social-commerce platforms.
- Basic knowledge of creating reels, short-form videos and social media content.
Most importantly, the candidate must have a sales mindset - the objective is not simply to host a live session, but to engage, recommend, influence and close sales.
Pay: RM1,800.00 - RM2,000.00 per month
Work Location: Hybrid remote in Petaling Jaya