Key Responsibilities
Design and create marketing materials
for digital platforms, including the company website, Facebook, and Instagram.
Develop, plan, and execute
the overall digital marketing strategy to drive brand awareness and engagement.
Manage and oversee
the company’s social media accounts, ensuring consistent branding and communication.
Optimise and enhance online content
, with a focus on
SEO performance
and data insights from
Google Analytics
.
Monitor competitors
and provide actionable recommendations to improve marketing performance and positioning.
Conduct
market research
to identify trends, opportunities, and customer insights.