Full Time Growth Marketing Manager (US Market) Jobs, in Wellous Group WP Kuala Lumpur - Maukerja

About us
Wellous Group is a fast-growing health and wellness company dedicated to delivering innovative, high-quality products that enhance everyday living. With a strong focus on research, product development, and brand excellence, we aim to create trusted solutions that support healthier lifestyles.

About the Role

We are looking for a Growth Marketing Manager to drive the growth of our brands in the US market. Our paid advertising is currently managed by external agencies across Meta and Google, so this is not a hands-on media buying role. You will focus on broader marketing growth across social media, content, influencer marketing, D2C e-commerce and performance agency management, while working closely with management, internal teams and external partners.

Key Responsibilities

1. US Market Growth

· Drive the overall marketing growth of our brands in the US market.

· Identify opportunities to increase brand awareness, customer acquisition and engagement.

· Develop marketing initiatives that support both business performance and long-term brand growth.

· Ensure marketing activities are aligned with the overall positioning and direction of our brands.

2. Social Media, Content & Influencer Marketing

· Oversee the overall direction of our US social media channels and content.

· Work with internal teams, creators and external agencies to develop and execute marketing content.

· Explore influencer, creator, KOL and relevant partnership opportunities in the US.

· Strengthen brand presence, engagement and credibility through social media, content and influencer initiatives.

3. Performance Marketing Agency Management

· Work closely with our existing Meta and Google advertising agencies.

· Review campaign performance, creative performance and key marketing results.

· Understand key performance metrics including ROAS, CAC, conversion rate and AOV.

· Provide feedback and marketing direction where necessary to ensure paid advertising is aligned with the broader brand and marketing direction.

You will not be required to manage day-to-day media buying, but should have sufficient performance marketing knowledge to evaluate agency performance and make informed marketing decisions.

4. D2C & E-commerce Growth

· Work with relevant internal teams to improve the customer journey across our Shopify stores.

· Identify opportunities to improve the online shopping experience, product presentation and conversion.

· Support initiatives related to subscriptions, repeat purchases and customer retention.

· Work with the relevant CRM and retention teams to align acquisition and retention efforts.

Experience with Shopify will be a strong advantage.

Requirements

· Minimum 5 years of experience in growth marketing, digital marketing, e-commerce or related marketing roles.

· Strong understanding of digital marketing, social media and online consumer behaviour.

· Good understanding of Meta Ads, Google Ads and key performance marketing metrics.

· Exposure to social media, influencer marketing, content marketing and brand-building activities.

· Experience with Shopify and D2C e-commerce will be a strong advantage.

· Strong communication and coordination skills, with the ability to take ownership and work independently.

· Experience with the US or other Western consumer markets will be an advantage.

Why Join Us

· Take ownership of the growth of established brands in the US market.

· Work closely with senior management and specialist marketing partners.

· Gain international exposure in building and scaling D2C brands through Shopify.