Full Time Strategy Manager, Health - Wellness (Singapore) Jobs, in Yeo Hiap Seng (Yeo’s) North Region (Singapore) - Maukerja

Summarize / Overview of the objective of the role

We are looking for an entrepreneurial Strategy Manager to lead the identification, development and commercialization of new growth opportunities within the Health & Wellness category for the Singapore market.

This is a high-impact individual contributor role that sits at the intersection of strategy, innovation, marketing, manufacturing and commercial execution. The successful candidate will take ownership of opportunities from concept through to market launch, working cross-functionally to bring new products and categories to life.

RESPONSIBILITIES:

• Lead development of existing and new Health & Wellness product concepts in partnership with manufacturing, external co-packers, Marketing and other cross-functional stakeholders.
• Drive end-to-end commercialization, including product positioning, pricing, regulatory coordination, packaging, fit-for-use, and go-to-market strategy.
• Develop channel-specific launch plans across Singapore, including retailer strategy, distribution, promotional plans before handover to the Sales team for execution.
• Identify whitespace opportunities and emerging consumer trends to build long-term category growth.
• Evaluate international sourcing opportunities, strategic partnerships and export potential for future expansion.
• Influence and align multiple stakeholders across functions without direct reporting authority to deliver projects successfully.

REQUIREMENTS/SKILLS:

• Strong experience in the Singapore FMCG market, preferably within Health & Wellness, nutrition, supplements, functional foods or consumer healthcare.
• Deep understanding of the Singapore retail landscape, particularly Modern Trade, Pharmacy/Drug channels and other relevant distribution channels.
• Demonstrated experience in new product development, commercialization or category strategy.
• Exposure to international sourcing, product development or export markets will be an advantage.
• Strategic thinker with strong commercial acumen and the ability to translate ideas into successful market launches.
• Self-starter who is comfortable navigating ambiguity, identifying new opportunities and building initiatives from the ground up.
• Excellent stakeholder management and influencing skills, with the ability to lead cross-functional teams as an individual contributor.

WHAT WE'RE LOOKING FOR:

• If you enjoy creating new businesses, launching innovative products and shaping the future of the Health & Wellness category, we'd love to hear from you.