- Pasir Ris East Region (Singapore) Singapore
Full Time Marketing Manager (Performance - Campaigns) Jobs, Salary up to SGD 5,500 in WRITE EDGE LEARNING CENTRE (BC) PTE. LTD. East Region (Singapore) - Maukerja
Marketing Manager (Performance - Campaigns)
WRITE EDGE LEARNING CENTRE (BC) PTE. LTD.
Share
Save
Working Location
Job Description
Responsibilities
We are looking for a Marketing Manager to drive our marketing performance across digital channels, while overseeing the execution of key campaigns and initiatives.
This role focuses primarily on digital performance, while ensuring strong alignment across both online and offline marketing efforts.
Key Responsibilities
1. Strategic Marketing & Planning
Develop and implement annual marketing plans with the team that align with business goals, maximising enrolment and revenue across all centres
Manage marketing budgets with accountability for ROI, cost per acquisition (CPA), and overall campaign performance
Track and report performance against KPIs to senior leadership, providing strategic recommendations to guide business decisions
2. Integrated Campaigns & Activations (Online + Offline)
Oversee execution of integrated campaigns across digital advertising, community activations, and partnerships
Ensure brand consistency and alignment across all marketing touchpoints
Collaborate with centre managers, operations, and academics teams to deliver marketing objectives
3. Performance & Data-Driven Optimisation
Analyse marketing funnel performance and implement data-driven optimisations
Run A/B tests to continuously improve campaigns, targeting, messaging, and creative
Identify opportunities to scale campaigns and maximise results
4. Leadership & Cross-Functional Collaboration
Lead team members and vendors by providing clear direction, timelines, and performance expectations
Work closely with Creative, Performance, and Operations teams to ensure campaigns are executed effectively and align with strategic goals
Provide creative guidance based on performance insights to drive better results
Requirements
3-5 years of experience in digital/performance marketing, ideally with experience in integrated campaigns
Strong knowledge of Meta Ads, Google Ads, with TikTok or other emerging platforms a plus
Comfortable managing budgets and making optimisation decisions based on data
Proven ability to guide creatives, manage vendors, and lead cross-functional projects
Strong communication and stakeholder management skills
Results-oriented mindset with a focus on achieving enrolment, revenue, and ROI targets
Desirable / Plus
Experience in education, enrichment, or consumer services sector
Understanding of parent decision-making psychology and the Singapore education landscape
Salary range: $5,000-$5,500
Why Join Us?
Lead high-impact campaigns that drive enrolment and business growth
Work with a collaborative team of marketers, creatives, and analysts
Competitive remuneration and performance-based incentives
Opportunities for professional development and career growth
At Write Edge, we specialise in providing high-quality English and Writing tuition classes for Primary and Secondary school students in Singapore.
The English enrichment centre was founded in 2014 with a vision to deliver exceptionally effective lessons that help to build a strong foundation in the English language and nurture writing skills in young students.
From just 12 students and 1 branch in Lorong Ah Soo, Singapore, Write Edge has since expanded to 9 physical branches,1 online arm called WELearn and also offer online classes to students in Malaysia.
With decades of combined teaching, curriculum and education management experience, we’ve got a well-seasoned team at the helm. We work very hard to help our students have the best experience at Write Edge and take great pride in what we do.
Our Vision: To be Singapore's Leading English and Writing Enrichment Specialist
Our Mission: To make the Mastery of English and Writing possible for every student
*************
*************
This role focuses primarily on digital performance, while ensuring strong alignment across both online and offline marketing efforts.
Key Responsibilities
1. Strategic Marketing & Planning
Develop and implement annual marketing plans with the team that align with business goals, maximising enrolment and revenue across all centres
Manage marketing budgets with accountability for ROI, cost per acquisition (CPA), and overall campaign performance
Track and report performance against KPIs to senior leadership, providing strategic recommendations to guide business decisions
2. Integrated Campaigns & Activations (Online + Offline)
Oversee execution of integrated campaigns across digital advertising, community activations, and partnerships
Ensure brand consistency and alignment across all marketing touchpoints
Collaborate with centre managers, operations, and academics teams to deliver marketing objectives
3. Performance & Data-Driven Optimisation
Analyse marketing funnel performance and implement data-driven optimisations
Run A/B tests to continuously improve campaigns, targeting, messaging, and creative
Identify opportunities to scale campaigns and maximise results
4. Leadership & Cross-Functional Collaboration
Lead team members and vendors by providing clear direction, timelines, and performance expectations
Work closely with Creative, Performance, and Operations teams to ensure campaigns are executed effectively and align with strategic goals
Provide creative guidance based on performance insights to drive better results
Requirements
3-5 years of experience in digital/performance marketing, ideally with experience in integrated campaigns
Strong knowledge of Meta Ads, Google Ads, with TikTok or other emerging platforms a plus
Comfortable managing budgets and making optimisation decisions based on data
Proven ability to guide creatives, manage vendors, and lead cross-functional projects
Strong communication and stakeholder management skills
Results-oriented mindset with a focus on achieving enrolment, revenue, and ROI targets
Desirable / Plus
Experience in education, enrichment, or consumer services sector
Understanding of parent decision-making psychology and the Singapore education landscape
Salary range: $5,000-$5,500
Why Join Us?
Lead high-impact campaigns that drive enrolment and business growth
Work with a collaborative team of marketers, creatives, and analysts
Competitive remuneration and performance-based incentives
Opportunities for professional development and career growth
At Write Edge, we specialise in providing high-quality English and Writing tuition classes for Primary and Secondary school students in Singapore.
The English enrichment centre was founded in 2014 with a vision to deliver exceptionally effective lessons that help to build a strong foundation in the English language and nurture writing skills in young students.
From just 12 students and 1 branch in Lorong Ah Soo, Singapore, Write Edge has since expanded to 9 physical branches,1 online arm called WELearn and also offer online classes to students in Malaysia.
With decades of combined teaching, curriculum and education management experience, we’ve got a well-seasoned team at the helm. We work very hard to help our students have the best experience at Write Edge and take great pride in what we do.
Our Vision: To be Singapore's Leading English and Writing Enrichment Specialist
Our Mission: To make the Mastery of English and Writing possible for every student
*************
*************
Important Information
Never provide your bank or credit card details when applying for jobs. Do not transfer any money or complete unrelated online surveys. If you see something suspicious, Report this Job ad.
Learn More