- Outram Central Region (Singapore) Singapore
Full Time Director – Head of Product Marketing Jobs, Salary up to SGD 22,500 in Eastspring Investments Singapore Limited Central Region (Singapore) - Maukerja
Director – Head of Product Marketing
Eastspring Investments Singapore Limited
Share
Save
Working Location
Job Description
Responsibilities
KEYACCOUNTABILITIES
Own Eastspring's regional product positioning, value proposition and competitive differentiation across asset classes, investment capabilities and strategic growth priorities.
Develop go-to-market strategies and narratives for product launches, strategic campaigns and investment themes, articulating a compelling "Why Buy, Why Eastspring, Why Now" proposition.
Act as the strategic link between Investments, Product, Distribution and Marketing, ensuring propositions are client-centric, differentiated and commercially aligned.
Partner with Distribution, Channel Marketing and Digital Marketing to activate propositions through the most effective channels, driving engagement, sales effectiveness, shelf visibility, asset growth and retention.
Drive regional investment and product content priorities, ensuring alignment with go-to-market plans, client needs and business objectives.
Manage the creation, governance and optimization of compliant investment and product content, with clear measurement of engagement, effectiveness and commercial impact.
Leverage client, market and competitor insights to refine positioning, identify growth opportunities and strengthen Eastspring's competitive advantage.
Establish clear success metrics to measure commercial impact, ensuring product marketing is focused on business outcomes rather than content output alone.
EXPERIENCE / QUALIFICATIONS
10-12+ years' experience in product marketing, investment marketing, proposition development or commercial strategy within asset management or financial services.
Proven track record in product positioning, go-to-market strategy and commercialization, delivering measurable business growth and fundraising outcomes.
Strong understanding of asset classes, investment strategies and market dynamics, with the credibility to engage senior investment professionals.
Proven leadership experience building and leading high-performing teams within a regional or global environment.
Exceptional communication, proven storytelling and stakeholder management skills, with the ability to translate complex investment concepts into compelling client-centric narratives.
Strong commercial and analytical acumen, using market intelligence, client insights and performance data to inform strategy and drive outcomes.
Degree in Marketing, Finance, Economics or a related discipline; advanced qualifications are advantageous.
THE CANDIDATE
A commercially minded, hands-on asset management marketing leader with deep investment expertise and experience across multiple asset classes, client segments and distribution channels.
A strategic and influential partner to Investments, Product and Distribution, with the credibility to engage senior stakeholders, challenge thinking and shape commercial outcomes.
Deep understanding of modern marketing and distribution ecosystems, leveraging digital, content and data-driven insights to drive proposition effectiveness, client engagement and business growth.
An exceptional people leader with a track record of building high-performing teams and fostering a culture of accountability, collaboration and measurable impact.
Eastspring Investments (Singapore) Limited
Our company was first established in Singapore in 1994 and is a wholly-owned subsidiary of UK-based Prudential plc. Reinforcing an investment expertise and focus on Asia, the company formerly known as Prudential Asset Management (Singapore) Limited was re-named Eastspring Investments (Singapore) Limited on 14 February 2012.
Today, Eastspring Investments (Singapore) Limited serves as the hub of the regional asset management business and manages a wide range of funds across various asset classes to service both retail and institutional clients.
In Singapore, we are one of the largest fund management companies with approximately S$86.33 billion in funds under management, of which approximately S$61.72 billion are discretionary funds managed in Singapore (as at end March 2014), we offer a wide range of retail unit trusts to meet the diverse needs of our investors in Singapore.
Own Eastspring's regional product positioning, value proposition and competitive differentiation across asset classes, investment capabilities and strategic growth priorities.
Develop go-to-market strategies and narratives for product launches, strategic campaigns and investment themes, articulating a compelling "Why Buy, Why Eastspring, Why Now" proposition.
Act as the strategic link between Investments, Product, Distribution and Marketing, ensuring propositions are client-centric, differentiated and commercially aligned.
Partner with Distribution, Channel Marketing and Digital Marketing to activate propositions through the most effective channels, driving engagement, sales effectiveness, shelf visibility, asset growth and retention.
Drive regional investment and product content priorities, ensuring alignment with go-to-market plans, client needs and business objectives.
Manage the creation, governance and optimization of compliant investment and product content, with clear measurement of engagement, effectiveness and commercial impact.
Leverage client, market and competitor insights to refine positioning, identify growth opportunities and strengthen Eastspring's competitive advantage.
Establish clear success metrics to measure commercial impact, ensuring product marketing is focused on business outcomes rather than content output alone.
EXPERIENCE / QUALIFICATIONS
10-12+ years' experience in product marketing, investment marketing, proposition development or commercial strategy within asset management or financial services.
Proven track record in product positioning, go-to-market strategy and commercialization, delivering measurable business growth and fundraising outcomes.
Strong understanding of asset classes, investment strategies and market dynamics, with the credibility to engage senior investment professionals.
Proven leadership experience building and leading high-performing teams within a regional or global environment.
Exceptional communication, proven storytelling and stakeholder management skills, with the ability to translate complex investment concepts into compelling client-centric narratives.
Strong commercial and analytical acumen, using market intelligence, client insights and performance data to inform strategy and drive outcomes.
Degree in Marketing, Finance, Economics or a related discipline; advanced qualifications are advantageous.
THE CANDIDATE
A commercially minded, hands-on asset management marketing leader with deep investment expertise and experience across multiple asset classes, client segments and distribution channels.
A strategic and influential partner to Investments, Product and Distribution, with the credibility to engage senior stakeholders, challenge thinking and shape commercial outcomes.
Deep understanding of modern marketing and distribution ecosystems, leveraging digital, content and data-driven insights to drive proposition effectiveness, client engagement and business growth.
An exceptional people leader with a track record of building high-performing teams and fostering a culture of accountability, collaboration and measurable impact.
Eastspring Investments (Singapore) Limited
Our company was first established in Singapore in 1994 and is a wholly-owned subsidiary of UK-based Prudential plc. Reinforcing an investment expertise and focus on Asia, the company formerly known as Prudential Asset Management (Singapore) Limited was re-named Eastspring Investments (Singapore) Limited on 14 February 2012.
Today, Eastspring Investments (Singapore) Limited serves as the hub of the regional asset management business and manages a wide range of funds across various asset classes to service both retail and institutional clients.
In Singapore, we are one of the largest fund management companies with approximately S$86.33 billion in funds under management, of which approximately S$61.72 billion are discretionary funds managed in Singapore (as at end March 2014), we offer a wide range of retail unit trusts to meet the diverse needs of our investors in Singapore.
Important Information
Never provide your bank or credit card details when applying for jobs. Do not transfer any money or complete unrelated online surveys. If you see something suspicious, Report this Job ad.
Learn More