- Choa Chu Kang Southwest (Singapore) Singapore
Full Time Brand - Marketing Strategist Jobs, Salary up to SGD 3,850 in Absolute Kinetics Consultancy Pte Ltd Southwest (Singapore) - Maukerja
Brand - Marketing Strategist
Absolute Kinetics Consultancy Pte Ltd
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Job Description
Responsibilities
Role Overview
This role will drive the organisation’s brand and marketing strategy to strengthen brand equity, sharpen market positioning, and enhance differentiation. The incumbent will lead end-to-end integrated campaigns, shape brand experience across all touchpoints, and ensure consistent brand expression across digital and offline platforms.
Key Responsibilities
Define and refine brand positioning, messaging frameworks, and brand architecture.
Develop and lead integrated brand and marketing campaigns across digital, social, partnerships, and offline channels.
Drive brand storytelling and content direction to enhance engagement and market relevance.
Ensure consistency in brand identity, messaging, and experience across all customer and stakeholder touchpoints.
Translate market insights, customer behaviour, and consumer trends into actionable brand and marketing strategies.
Identify target audiences, channel opportunities, and campaign approaches to improve marketing effectiveness.
Track and analyse brand and campaign performance metrics, including awareness, engagement, sentiment, and brand lift.
Collaborate with marketing, business, and external agencies to deliver brand initiatives effectively and in alignment with business goals.
Requirements
Bachelor’s degree in Marketing, Branding, Communications, or a related field.
6–8 years of experience in brand management, brand strategy, or marketing strategy.
Proven track record in conceptualising and executing brand revamp, repositioning, or integrated campaign initiatives end to end.
Strong understanding of consumer behaviour, brand positioning, storytelling, and digital brand building.
Experience working with creative, media, or integrated agencies preferred.
Strong strategic thinking, stakeholder management, and project leadership skills.
Absolute Kinetics Consultancy (AKC) Pte Ltd officially opened for business on 18th April 2001.
AKC is an Approved Training Organisation appointed by SkillsFuture Singapore (SSG) to provide a wide range of courses approved by Ministry of Manpower (MOM), SkillsFuture Singapore (SSG), Singapore Resuscitation and First Aid Council (SRFAC), & Singapore Civil Defence Force (SCDF).
Its clientele list includes SMEs to MNCs from various industrials ranging from construction, manufacturing, oil & gas to employment firms (Certificate of Employment Intermediaries for Key Appointment Holders & General Employees). The company is also an approved MOM SIP (Settling in Programme for Foreign Domestic Workers) training center and an approved Food Safety training provider.
AKC conducts workplace and health safety courses as its core business and also offers consultancy, risk management and other specialised training services such as certificate for employment intermediaries. It also has a team of around 100 professionals (comprising full time and part time trainers) skilled in various safety specialisations such as construction safety, scaffolding, shipyard safety, metalworking and welding, amongst others.
This role will drive the organisation’s brand and marketing strategy to strengthen brand equity, sharpen market positioning, and enhance differentiation. The incumbent will lead end-to-end integrated campaigns, shape brand experience across all touchpoints, and ensure consistent brand expression across digital and offline platforms.
Key Responsibilities
Define and refine brand positioning, messaging frameworks, and brand architecture.
Develop and lead integrated brand and marketing campaigns across digital, social, partnerships, and offline channels.
Drive brand storytelling and content direction to enhance engagement and market relevance.
Ensure consistency in brand identity, messaging, and experience across all customer and stakeholder touchpoints.
Translate market insights, customer behaviour, and consumer trends into actionable brand and marketing strategies.
Identify target audiences, channel opportunities, and campaign approaches to improve marketing effectiveness.
Track and analyse brand and campaign performance metrics, including awareness, engagement, sentiment, and brand lift.
Collaborate with marketing, business, and external agencies to deliver brand initiatives effectively and in alignment with business goals.
Requirements
Bachelor’s degree in Marketing, Branding, Communications, or a related field.
6–8 years of experience in brand management, brand strategy, or marketing strategy.
Proven track record in conceptualising and executing brand revamp, repositioning, or integrated campaign initiatives end to end.
Strong understanding of consumer behaviour, brand positioning, storytelling, and digital brand building.
Experience working with creative, media, or integrated agencies preferred.
Strong strategic thinking, stakeholder management, and project leadership skills.
Absolute Kinetics Consultancy (AKC) Pte Ltd officially opened for business on 18th April 2001.
AKC is an Approved Training Organisation appointed by SkillsFuture Singapore (SSG) to provide a wide range of courses approved by Ministry of Manpower (MOM), SkillsFuture Singapore (SSG), Singapore Resuscitation and First Aid Council (SRFAC), & Singapore Civil Defence Force (SCDF).
Its clientele list includes SMEs to MNCs from various industrials ranging from construction, manufacturing, oil & gas to employment firms (Certificate of Employment Intermediaries for Key Appointment Holders & General Employees). The company is also an approved MOM SIP (Settling in Programme for Foreign Domestic Workers) training center and an approved Food Safety training provider.
AKC conducts workplace and health safety courses as its core business and also offers consultancy, risk management and other specialised training services such as certificate for employment intermediaries. It also has a team of around 100 professionals (comprising full time and part time trainers) skilled in various safety specialisations such as construction safety, scaffolding, shipyard safety, metalworking and welding, amongst others.
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