- Geylang Southeast (Singapore) Singapore
Full Time General Manager Jobs, Salary up to SGD 23,000 in MENGSI TRADING PTE. LTD. Southeast (Singapore) - Maukerja
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Job Description
Responsibilities
Company Overview
Mengsi Trading Pte Ltd is expanding into digital marketing, programmatic advertising technology, and integrated media services across Asia-Pacific. The company is scaling its media and marketing business unit with a focus on innovation and commercial growth.
Job Summary
The General Manager – Digital Marketing & Integrated Media Business will establish and scale Mengsi Trading's digital marketing and media commercialization operations. This senior leader must have a full career track record from frontline sales to regional general management in digital media, with hands-on experience in programmatic advertising platforms, alliance advertising networks, and influencer/MCN commercialization, enhanced by AI-driven marketing capabilities.
Responsibilities
Design, build, and lead direct client and channel sales systems for brand advertising across regional markets to achieve annual revenue targets
Develop and scale a programmatic marketing technology platform to deliver automated, data-driven advertising solutions that generate sustainable revenue
Establish and operate an alliance/performance advertising network by expanding publisher and partner relationships to grow performance-based marketing revenue
Launch and manage an influencer commercialization (MCN) system targeting verticals such as gaming, internet services, and consumer businesses
Champion AI application within programmatic and influencer marketing by building integrated marketing data-analytics models to improve targeting, efficiency, and ROI
Own full P&L responsibility for the marketing and media business unit, driving it to become a core revenue pillar of the company
Recruit, develop, and lead a multi-disciplinary team of up to 100 employees across sales, technology, content, and operations
Represent Mengsi Trading Pte Ltd in industry forums and award submissions to enhance the company’s reputation for marketing excellence and innovation
Collaborate with senior management and the Board to define strategic direction, including market expansion and M&A opportunities
Required competencies and certifications
Bachelor’s degree in Engineering, Business, Marketing, or related field
Minimum 20 years of progressive experience in digital marketing, media, or advertising, demonstrating career progression from frontline sales to senior regional general management
Proven track record of building commercial sales systems achieving annual revenue exceeding RMB 1 billion (or equivalent)
Direct experience building and scaling programmatic advertising technology platforms and/or alliance advertising networks
Experience establishing influencer marketing or MCN commercialization systems, preferably in gaming or internet services sectors
Strong understanding of AI-enabled marketing technologies and integrated marketing data-analytics models
Demonstrated ability to lead and develop large teams (80–100+ employees) across sales, technology, and operations
Preferred competencies and qualifications
Executive MBA or equivalent advanced business qualification
Industry recognition such as Effie Awards, IAI International Advertising Awards, or equivalent
Other Information
Benefits
Senior leadership role with significant autonomy and Board-level visibility
Competitive compensation package with performance-based incentives
Opportunity to shape strategic direction of Mengsi Trading’s marketing and media investments across Asia-Pacific
Mengsi Trading Pte Ltd is expanding into digital marketing, programmatic advertising technology, and integrated media services across Asia-Pacific. The company is scaling its media and marketing business unit with a focus on innovation and commercial growth.
Job Summary
The General Manager – Digital Marketing & Integrated Media Business will establish and scale Mengsi Trading's digital marketing and media commercialization operations. This senior leader must have a full career track record from frontline sales to regional general management in digital media, with hands-on experience in programmatic advertising platforms, alliance advertising networks, and influencer/MCN commercialization, enhanced by AI-driven marketing capabilities.
Responsibilities
Design, build, and lead direct client and channel sales systems for brand advertising across regional markets to achieve annual revenue targets
Develop and scale a programmatic marketing technology platform to deliver automated, data-driven advertising solutions that generate sustainable revenue
Establish and operate an alliance/performance advertising network by expanding publisher and partner relationships to grow performance-based marketing revenue
Launch and manage an influencer commercialization (MCN) system targeting verticals such as gaming, internet services, and consumer businesses
Champion AI application within programmatic and influencer marketing by building integrated marketing data-analytics models to improve targeting, efficiency, and ROI
Own full P&L responsibility for the marketing and media business unit, driving it to become a core revenue pillar of the company
Recruit, develop, and lead a multi-disciplinary team of up to 100 employees across sales, technology, content, and operations
Represent Mengsi Trading Pte Ltd in industry forums and award submissions to enhance the company’s reputation for marketing excellence and innovation
Collaborate with senior management and the Board to define strategic direction, including market expansion and M&A opportunities
Required competencies and certifications
Bachelor’s degree in Engineering, Business, Marketing, or related field
Minimum 20 years of progressive experience in digital marketing, media, or advertising, demonstrating career progression from frontline sales to senior regional general management
Proven track record of building commercial sales systems achieving annual revenue exceeding RMB 1 billion (or equivalent)
Direct experience building and scaling programmatic advertising technology platforms and/or alliance advertising networks
Experience establishing influencer marketing or MCN commercialization systems, preferably in gaming or internet services sectors
Strong understanding of AI-enabled marketing technologies and integrated marketing data-analytics models
Demonstrated ability to lead and develop large teams (80–100+ employees) across sales, technology, and operations
Preferred competencies and qualifications
Executive MBA or equivalent advanced business qualification
Industry recognition such as Effie Awards, IAI International Advertising Awards, or equivalent
Other Information
Benefits
Senior leadership role with significant autonomy and Board-level visibility
Competitive compensation package with performance-based incentives
Opportunity to shape strategic direction of Mengsi Trading’s marketing and media investments across Asia-Pacific
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