Telemarketer / CRM Officer
Job Type: Full-time
Location: Malaysia
Industry: Sales & Customer Relationship Management
Salary: Competitive salary + performance incentives
About the Role
We are looking for a proactive, confident, and target-driven Telemarketer / CRM Officer to join our team.
Your main responsibility will be to reach out to potential and existing customers, conduct telemarketing activities, follow up with leads, and manage customer information through our CRM system.
You will play an important role in turning cold and warm leads into meaningful customer conversations, appointments, and sales opportunities.
This position is ideal for someone who enjoys communicating with people, is comfortable making a high volume of calls and messages, and understands the importance of consistent follow-up.
Key ResponsibilitiesTelemarketing & Customer Outreach
- Make outbound calls to prospective, existing, and inactive customers.
- Introduce products, promotions, services, and relevant offers to potential customers.
- Identify customer needs and determine their level of interest.
- Follow up with leads through phone calls, WhatsApp, SMS, and other communication channels.
- Conduct regular follow-ups with customers who have previously shown interest.
- Reactivate inactive or old customer leads.
- Handle customer questions and provide accurate product information.
- Overcome basic customer objections and encourage customers to proceed to the next step.
- Schedule appointments, consultations, or sales follow-ups when appropriate.
- Generate qualified leads and pass high-potential prospects to the sales team.
- Maintain consistent daily outreach activity to achieve assigned KPIs.
CRM & Lead Management
- Maintain and update customer information in the CRM system.
- Record call outcomes, customer responses, follow-up dates, and lead status accurately.
- Categorize and prioritize leads based on their interest and potential.
- Ensure no qualified lead is left without appropriate follow-up.
- Monitor outstanding follow-ups and contact customers according to the assigned schedule.
- Maintain an organized sales pipeline and customer database.
- Assist in identifying inactive, uncontacted, or high-potential customers within the database.
- Prepare basic reports on calls, contacts, appointments, leads, and conversions.
Customer Relationship Management
- Build positive relationships with customers through professional and consistent communication.
- Understand customer requirements and recommend appropriate next steps.
- Follow up with existing customers regarding upgrades, renewals, referrals, or additional product opportunities.
- Collect customer feedback and communicate relevant information to the sales team.
- Maintain professionalism and good customer service throughout every interaction.
Sales Support
- Qualify leads before handing them over to Sales Executives.
- Support Sales Executives by generating appointments and qualified sales opportunities.
- Assist with promotional campaigns and customer outreach initiatives.
- Contact targeted customer segments based on specific campaigns or promotions.
- Work closely with the sales team to improve lead-to-customer conversion.
- Contribute towards overall team sales targets and KPIs.
Daily Responsibilities May Include
- Making outbound customer calls.
- Following up with previous inquiries and leads.
- Sending personalized WhatsApp messages.
- Reaching out to existing and inactive customers.
- Updating CRM records after every customer interaction.
- Identifying interested customers and generating qualified leads.
- Scheduling appointments or follow-up calls.
- Reviewing daily follow-up lists and ensuring all priority leads are contacted.
- Reporting daily outreach and conversion activities.
Requirements
- Diploma or Bachelor's Degree in Business, Marketing, Communications, Sales, or a related field is preferred.
- Fresh graduates are welcome to apply.
- Previous experience in telemarketing, telesales, customer service, call centres, sales, or CRM is an advantage.
- Comfortable making outbound calls and communicating with customers.
- Confident, persuasive, and professional communication style.
- Good listening and interpersonal skills.
- Able to handle rejection and maintain a positive attitude.
- Strong follow-up and organizational skills.
- Comfortable working with targets and performance-based KPIs.
- Basic computer literacy and ability to learn CRM systems quickly.
- Good communication skills in Bahasa Malaysia and English.
- Able to work independently while contributing to a team environment.
Preferred Skills
Candidates with experience in the following will have an advantage:
- Telemarketing / telesales
- Call centre operations
- CRM systems
- WhatsApp Business
- Lead management
- Customer database management
- Sales follow-up
- Appointment setting
- Cold calling
- Customer retention
- Microsoft Excel / Google Sheets
- Digital customer outreach
What We Offer
- Competitive salary with performance-based incentives
- Training and guidance provided
- Structured sales and telemarketing processes
- Access to customer leads and CRM tools
- Opportunity to develop professional sales and communication skills
- Career progression based on performance
- Dynamic and supportive working environment
- Opportunities to move into Sales Executive / Business Development roles based on performance
Who We're Looking For
We're looking for someone who isn't afraid to pick up the phone and start a conversation.
You don't need to be an experienced telemarketer to succeed in this role. We value confidence, discipline, communication skills, resilience, and consistency.
If you're comfortable talking to people, willing to make calls every day, capable of handling rejection, and motivated by achieving measurable results, you'll fit right in.
Your job is simple: reach more people, have better conversations, create more opportunities.
Apply now and join our team.
Pay: RM3,000.00 - RM8,000.00 per month
Benefits:
- Additional leave
- Flexible schedule
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
Ability to commute/relocate:
- Sentul: Reliably commute or planning to relocate before starting work (Required)
Education:
- Diploma/Advanced Diploma (Preferred)
Experience:
- Digital marketing: 1 year (Preferred)
Work Location: In person