Responsibilities
- Lead and manage the digital marketing function for the recruitment agency.
- Develop and execute digital marketing strategies to support lead generation, branding and business growth.
- Plan and manage campaigns across social media, paid advertising, content marketing, SEO and email marketing.
- Create campaigns to attract both clients and job seekers.
- Work closely with recruitment and business development teams on marketing initiatives.
- Manage social media content and strengthen the company’s brand presence.
- Track campaign performance, leads, conversion and ROI.
- Manage external agencies, vendors or freelancers when required.
- Identify new digital marketing channels and growth opportunities.
- Guide and support junior marketing team members.
- Take ownership of marketing KPIs and campaign performance.
Requirements
- Minimum 3–5 years of digital marketing experience.
- Candidates from advertising, digital marketing or creative agencies are highly preferred.
- Strong experience in digital campaign planning and execution.
- Good knowledge of Meta Ads, Google Ads, social media, SEO and content marketing.
- Strong understanding of branding, lead generation and customer acquisition.
- Good leadership, communication and analytical skills.
- Able to work independently and take ownership of the marketing function.
- Commercially minded and results-driven.
Career Growth
This role is designed for someone who wants to grow beyond campaign execution.
The successful candidate will have the opportunity to progress from:
Digital Marketing Team Leader → Head of Marketing → Group Head of Marketing
As the business expands, the role may gradually take on wider responsibility across multiple business units, brands and markets within the group.
Pay: RM6,000.00 - RM8,000.00 per month
Work Location: In person