Job Description
We are seeking a strategic, creative and commercially minded Brand Strategy Manager to support the development and growth of our brand in Singapore.
The successful candidate will be responsible for developing brand strategies, analysing consumer and market insights, supporting marketing campaigns and ensuring consistent brand communication across customer touchpoints.
This role requires a strong understanding of consumer behaviour, brand positioning and marketing strategy, together with the ability to translate business objectives into practical and effective brand initiatives.
Key Responsibilities
- Develop and support long-term brand strategies aligned with business objectives.
- Analyse customer behaviour, market trends and competitor activity.
- Identify consumer insights and opportunities for brand growth.
- Support brand positioning, target-audience definition and messaging strategy.
- Develop brand plans, campaign themes and marketing initiatives.
- Work closely with creative and marketing teams to develop campaign concepts and materials.
- Prepare clear creative and marketing briefs based on brand objectives.
- Review campaign proposals and marketing activities to ensure alignment with brand strategy.
- Support product launches, seasonal campaigns and promotional activities.
- Monitor customer feedback and available marketing-performance data.
- Identify opportunities to improve brand awareness, engagement and customer experience.
- Maintain brand guidelines and marketing materials.
- Ensure brand messaging remains consistent across different communication channels.
- Conduct market and consumer research to support strategic planning.
- Prepare presentations, reports and recommendations for internal stakeholders.
- Monitor emerging consumer trends and developments relevant to the brand.
- Collaborate with internal teams and external partners on brand initiatives.
Requirements
- Diploma or Degree in Marketing, Business, Communications, Brand Management or a related discipline.
- Relevant experience in brand management, strategic marketing, consumer marketing, communications or a similar field.
- Experience working with retail or consumer-facing brands is advantageous.
- Strong understanding of brand positioning and marketing strategy.
- Good knowledge of consumer behaviour and market research.
- Strong analytical and research skills.
- Excellent written and verbal communication skills.
- Strong presentation and stakeholder-management abilities.
- Good organisational and project-management skills.
- Strong attention to detail.
- Ability to balance creative thinking with commercial considerations.
- Ability to manage multiple projects and deadlines.
- Proficiency in Microsoft Office and presentation tools.
- Ability to work independently as well as collaboratively with different teams.
What We Offer
- Competitive salary of SGD 4,150–4,890 per month.
- Full-time employment in Singapore.
- Health insurance benefits.
- Additional leave benefits.
- Opportunity to develop expertise in brand strategy and consumer marketing.
- Exposure to brand planning, customer insights and marketing campaigns.
- Opportunities to work across different brand and marketing initiatives.
- Professional development opportunities in a consumer-focused business.
How to Apply
Interested candidates are invited to submit their updated CV/resume outlining their relevant experience in brand management, strategic marketing, consumer marketing, communications or related areas
Pay: $4,150.00 - $4,890.00 per month
Benefits:
- Employee discount
- Flexible schedule
- Free parking
Work Location: Hybrid remote in Singapore 179105