Full Time Marketing Strategist Jobs, Salary up to SGD 6,200 in ACURES PHARMA SINGAPORE PTE. LTD. Central Region (Singapore) - Maukerja

About the Role

Acures Pharma Singapore Pte Ltd is looking for a Marketing Strategist to develop and execute marketing strategies for Anchor Medicated Oil, with a focus on expanding the brand’s presence in Singapore.

The successful candidate will be responsible for analysing the local market, identifying customer segments and developing data-driven marketing strategies to increase brand awareness, customer engagement and sales.

Key Responsibilities

• Analyse the Singapore market for medicated oil and related consumer products.
• Research consumer behaviour, purchasing patterns and market trends across different age groups.
• Analyse marketing opportunities among Singapore residents and foreign-worker communities.
• Identify key customer segments and develop targeted marketing strategies for each segment.
• Study competitors, pricing, distribution channels, promotions and market positioning.
• Develop and implement marketing campaigns across digital, social media, retail and community-based channels.
• Develop strategies to increase Anchor Medicated Oil’s brand awareness and retail sales.
• Analyse campaign performance, customer response and sales data to measure marketing effectiveness.
• Work with retail partners, distributors and sales teams to develop promotional activities.
• Develop social media and content strategies suitable for different customer demographics.
• Recommend suitable marketing channels, promotional campaigns and customer-engagement initiatives.
• Monitor market developments and provide regular reports and recommendations to management.
• Coordinate with internal teams and external marketing partners to execute campaigns.
• Identify new market opportunities and recommend strategies for sustainable brand growth.

Requirements

• Bachelor’s degree or higher in Marketing, Business, Business Administration, Communications or a related field.
• Strong knowledge of marketing strategy, market research and consumer behaviour.
• Experience in developing marketing strategies for consumer products is preferred.
• Strong analytical and problem-solving skills.
• Ability to analyse market trends, customer demographics and campaign performance.
• Good understanding of digital marketing and social media marketing.
• Strong communication, presentation and project-management skills.
• Ability to work independently and develop practical, data-driven marketing strategies.
• Candidates with experience analysing multicultural consumer markets will be advantageous.

Acures Pharma Singapore Pte Ltd, incorporated in August 2016, is a Singapore-based exempt private company specialising in the manufacture of Medicated Oil.