Full Time CRM Marketing Assistant Manager Jobs, in Hays Selangor - Maukerja

CRM Assistant Manager (Telco Company)

Your new company
Our client is an established organisation within the telecommunications industry, with a strong focus on customer experience and digital engagement. As the business continues to strengthen its customer retention and CRM capabilities, they are looking for a CRM Assistant Manager to join their marketing team in Petaling Jaya, Selangor.

Your new role
Reporting to the CRM leadership team, you will support and execute CRM strategies across customer retention, upselling and engagement, with a key focus on reducing churn and improving customer lifetime value.

You will be responsible for:

• Developing and managing the monthly CRM campaign calendar and ensuring campaigns are delivered accurately and on time.
• Building and optimising automated customer journeys, including targeted retention campaigns, win-back initiatives and personalised treatments based on customer value and churn risk.
• Translating customer data into actionable insights and continuously improving audience segmentation and targeting.
• Tracking CRM performance across metrics such as click-through rates, conversions, retention and churn.
• Supporting CRM campaign execution across channels including app push, web push, SMS and EDM.
• Collaborating with technology and data teams to improve the customer events and attributes required for campaign targeting and measurement.
• Working closely with brand, content, media, product, loyalty and external partners to ensure effective campaign execution.
• Supporting continuous optimisation of CRM platforms, automation workflows and processes.

What you'll need to succeed

• Strong experience within CRM, life cycle marketing, retention or customer engagement.
• Hands-on exposure to developing and optimising CRM campaigns and customer journeys.
• Strong analytical capabilities, with the ability to translate customer data into segmentation, targeting and actionable CRM strategies.
• Experience measuring campaign performance through metrics such as CTR, conversion, retention and churn.
• Familiarity with CRM and customer engagement platforms. Experience with CleverTap, Plotline and/or Branch would be relevant to the environment.
• Strong stakeholder management skills and the ability to collaborate across marketing, product, technology, data and external partners.
• A proactive, data-driven and customer-first mindset with strong ownership and adaptability.

What you'll get in return
You will have the opportunity to take ownership of meaningful CRM and customer life cycle initiatives within an established organisation, with exposure across retention, engagement, upselling, customer segmentation and marketing automation. The position offers the opportunity to work cross-functionally and contribute directly to improving customer engagement and retention outcomes.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.