Full Time Social Media Marketing Executive (Entry-level) Jobs, Salary up to MYR 7,345.76 in 1R MARKETING SDN BHD Federal Territory - Maukerja

Social Media Marketing Executive

Job Type: Full-time
Location: Malaysia
Industry: Digital Marketing / Sales & Marketing
Salary: Competitive salary + performance incentives

About the Role

We are looking for a creative, proactive, and social-media-savvy Social Media Marketing Executive to join our team.

You will be responsible for developing and managing social media content across platforms such as TikTok, Facebook, Instagram, and WhatsApp, with the goal of increasing brand awareness, audience engagement, lead generation, and sales.

This role is ideal for someone who enjoys creating content, understands social media trends, and knows how to turn attention into meaningful customer interactions.

Key Responsibilities

Social Media Management

• Manage and maintain social media accounts across TikTok, Facebook, Instagram, and other relevant platforms.
• Plan and execute monthly and weekly social media content calendars.
• Develop content strategies based on business objectives, target audiences, and current trends.
• Publish content consistently and maintain an active online presence.
• Monitor comments, messages, mentions, and customer interactions.
• Respond to relevant customer inquiries and direct potential leads to the appropriate sales channel.
• Monitor competitors and identify new content and marketing opportunities.

Content Creation

• Create engaging short-form videos, social media posts, promotional graphics, stories, reels, and other digital content.
• Develop creative concepts, scripts, captions, hooks, and calls-to-action.
• Produce content that highlights product benefits, customer problems, solutions, promotions, and brand value.
• Adapt content for different platforms and audience types.
• Assist with basic photography and videography for marketing purposes.
• Edit short-form videos using tools such as CapCut or equivalent software.
• Design marketing materials using Canva, Adobe Photoshop, Illustrator, or similar tools.
• Repurpose existing marketing materials into different content formats.

Social Media Growth

• Develop strategies to increase followers, reach, engagement, and audience retention.
• Research trending topics, formats, sounds, hashtags, and content styles.
• Identify opportunities to create viral or highly shareable content.
• Experiment with different hooks, formats, messaging, and posting strategies.
• Monitor social media algorithms and emerging platform trends.
• Build an engaged audience rather than focusing solely on follower numbers.

Lead Generation & Sales Support

• Develop social media content designed to generate customer inquiries and qualified leads.
• Create clear calls-to-action that encourage customers to contact the sales team.
• Convert social media engagement into conversations and sales opportunities.
• Support promotional campaigns and product launches through social media.
• Work closely with Sales Executives and Telemarketers to maximize leads generated through digital channels.
• Track the performance of content and campaigns based on leads, inquiries, and conversions.

Performance & Analytics

• Monitor social media performance including:
• Reach
• Impressions
• Engagement
• Views
• Watch time
• Follower growth
• Click-throughs
• Leads and inquiries
• Analyze which content formats and topics perform best.
• Conduct A/B testing of different hooks, captions, creatives, and calls-to-action where appropriate.
• Prepare basic social media performance reports.
• Continuously optimize the content strategy based on data and audience behavior.

Digital Marketing

• Assist with paid social media campaigns, including Meta Ads and other digital advertising platforms.
• Support lead-generation campaigns and promotional campaigns.
• Assist in creating ad creatives, copy, and campaign concepts.
• Conduct basic competitor and audience research.
• Explore AI tools and emerging technologies to improve content creation and marketing productivity.

Requirements:

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Communications, Media, Advertising, or a related field is preferred.
• Fresh graduates are welcome to apply.
• Experience managing social media accounts or creating content is an advantage.
• Strong understanding of platforms such as TikTok, Instagram, Facebook, and WhatsApp.
• Good understanding of current social media trends and content formats.
• Creative mindset with strong attention to detail.
• Good writing and communication skills in Bahasa Malaysia and English.
• Comfortable appearing on camera or creating content featuring products, people, or other subjects.
• Able to work independently and manage multiple content projects.
• Willing to experiment, learn, and adapt to changing social media trends.

Technical Skills That Are an Advantage

Experience with any of the following will be an added advantage:

• TikTok
• Instagram Reels
• Facebook
• Canva
• CapCut
• Adobe Photoshop
• Adobe Illustrator
• Meta Business Suite
• Meta Ads Manager
• Copywriting
• Video editing
• Photography / videography
• Basic SEO
• Google Analytics
• AI content creation tools
• Social media analytics

What We Offer

• Competitive remuneration with performance-based incentives
• Hands-on experience managing real social media campaigns
• Opportunity to build and grow social media accounts
• Access to marketing tools and resources
• Training and guidance provided
• Creative freedom to experiment with new content ideas
• Exposure to digital marketing, content creation, lead generation, and sales
• Career progression based on performance
• Dynamic and creative working environment

Who We're Looking For

We're looking for someone who genuinely lives on the internet — the useful kind.

You should understand why a TikTok gets 500 views while another gets 500,000, why the first three seconds of a video matter, and why a good hook can be more valuable than a beautifully designed poster.

You don't need to be an expert at everything. What matters is that you're creative, curious, willing to experiment, and obsessed with improving.

Most importantly, we want someone who understands that social media isn't just about getting likes.

The goal is to capture attention, build trust, generate conversations, and ultimately create business results.

If you're ready to turn ideas into content and content into results, apply now and join our team.

Pay: RM1,709.85 - RM7,345.76 per month

Benefits:

• Additional leave
• Flexible schedule
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Work Location: In person