Full Time Senior Marketing Executive Jobs, in Tyson Foods Selangor - Maukerja

Role Purpose

The Senior Marketing Executive, APAK Food Service will support the development and execution of regional marketing strategies that accelerate Tyson Foods’ growth across priority food service channels, including hotels, restaurants, cafés, catering, quick service restaurants, distributors, and institutional customers. The role will translate customer, operator, category, and market insights into actionable marketing programs that strengthen Tyson’s value proposition, support sales conversion, and build long-term customer partnerships across APAK.

Key Responsibilities

• Food Service marketing strategy: Support the APAK Food Service marketing plan by identifying channel opportunities, customer needs, product gaps, and activation priorities across key markets.
• Customer and operator insight: Gather and analyze food service trends, operator pain points, menu trends, competitor activity, pricing dynamics, and customer feedback to shape marketing recommendations.
• Sales enablement: Develop compelling sell-in materials, customer presentations, product stories, menu applications, and category toolkits that help commercial teams win new business and grow existing accounts.
• Activation and demand generation: Plan and execute marketing activations such as chef demonstrations, menu ideation sessions, trade shows, distributor programs, sampling activities, customer events, and digital campaigns.
• Innovation and product support: Partner with R&D, culinary, sales, supply chain, and country teams to support new product development, product launches, packaging improvements, and menu solutions for food service customers.
• Regional campaign localization: Adapt regional marketing assets and initiatives to meet local market needs while ensuring alignment with Tyson Foods’ brand standards and commercial priorities.
• Performance tracking: Monitor campaign performance, customer engagement, lead generation, sales impact, marketing spend, and return on investment; recommend improvements based on data and learnings.
• Stakeholder management: Work closely with country commercial teams, distributors, agencies, culinary partners, and cross-functional stakeholders to ensure strong execution and timely delivery of marketing initiatives.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Food Science, Hospitality, Culinary Arts, or a related field.
• 3–5 years of marketing, trade marketing, category management, food service, FMCG, or B2B marketing experience.
• Experience in food, protein, frozen food, QSR, HORECA, distributor, or food service channels is highly preferred.
• Strong understanding of customer marketing, channel activation, product launches, campaign execution, and sales enablement.
• Commercially minded, with the ability to connect marketing initiatives to customer needs, sales growth, margin improvement, and business priorities.
• Strong project management skills with the ability to manage multiple initiatives, timelines, agencies, and stakeholders across markets.
• Confident communication and presentation skills, with the ability to translate insights into practical recommendations and persuasive customer-facing materials.
• Proficiency in Microsoft PowerPoint and Excel; experience with market data, sales dashboards, or performance tracking tools is an advantage.
• Fluent written and spoken English.

Ideal Candidate Profile

The ideal candidate is a hands-on, commercially minded marketer who enjoys working close to the market, customers, and sales teams. They should be comfortable turning insights into action, building practical tools that help win food service customers, and coordinating regional execution across multiple APAK markets. This person should bring strong ownership, attention to detail, collaborative energy, and passion for food, customers, and business growth.