- Shah Alam Selangor Malaysia
Working Location
Job Description
Responsibilities
Brotani is a premium juice and smoothie brand born from our own farm. We are growing across retail, catering, corporate events, collaborations and brand experiences.
We are looking for a Public Relations & Event Coordinator who is commercially minded, organised, proactive and has strong taste.
This is not a role where you simply wait for briefs.
You will be responsible for bringing opportunities to Brotani, managing clients, coordinating events and creating moments that people want to talk about.
What You’ll DoEvents & Catering• Manage event and catering enquiries from first contact through to completion.
• Respond to enquiries, understand client requirements and prepare quotations and proposals.
• Follow up with prospects and actively convert enquiries into confirmed bookings.
• Build relationships with corporate clients, event organisers, brands, hotels, agencies and other potential partners.
• Coordinate event requirements across clients, operations, production and suppliers.
• Prepare event briefs, checklists, timelines and run sheets to ensure smooth execution.
• Be present at selected events to oversee setup, execution and client experience.
• Handle last minute changes and problems calmly and professionally.
• Follow up with clients after events to gather feedback and identify opportunities for repeat business.
PR & Partnerships• Identify relevant media, KOLs, creators, communities, brands and organisations for Brotani to work with.
• Develop PR opportunities around product launches, events, collaborations and brand moments.
• Pitch ideas and opportunities to relevant media, creators and partners.
• Coordinate product seeding, media visits, KOL activations and PR events.
• Build and maintain a database of media contacts, creators, brands and potential partners.
• Look for opportunities for Brotani to participate in relevant cultural, lifestyle, food, wellness and community moments.
Brand & Event Experience• Help develop event concepts that feel aligned with Brotani's brand.
• Pay close attention to the details of how Brotani is presented at events and in customer experiences.
• Contribute ideas for activations, collaborations and brand experiences.
• Ensure all events and external touchpoints maintain Brotani's standards for presentation, hospitality and brand image.
• Think beyond simply "executing an event" and consider how each event can create content, relationships, sales and brand awareness.
Commercial Responsibilities• Own the events and catering pipeline from enquiry to confirmed booking.
• Maintain accurate records of leads, quotations, follow ups and confirmed events.
• Work towards monthly revenue targets for events and catering.
• Identify upselling opportunities and additional services where appropriate.
• Build a pipeline of new corporate and event clients rather than relying only on inbound enquiries.
• Track event performance and report on revenue, leads, conversion and repeat business.
What We're Looking For• 1–3 years of experience in events, PR, hospitality, F&B, marketing, sales or a related field.
• Strong communication and client management skills.
• Comfortable speaking to clients, brands, agencies, media and creators.
• Highly organised with strong attention to detail.
• Commercially minded and comfortable with sales and follow ups.
• Proactive and able to work independently without constant supervision.
• Able to manage multiple deadlines and priorities at the same time.
• Good taste and a strong understanding of branding, lifestyle and culture.
• Resourceful and calm when things don't go according to plan.
• Strong written and verbal English. Bahasa Malaysia is an advantage.
• Comfortable working outside normal office hours when events require it.
• Willing to be hands on. Events are not always glamorous and sometimes require getting things done on the ground.
Personality We ValueWe are looking for someone who:
Takes ownership.
If you see a problem, you don't wait for someone else to solve it.
Has high standards.
You notice the small details that other people miss.
Is honest.
If something goes wrong, you tell us and help solve it.
Has a good attitude.
You can work under pressure without bringing unnecessary drama.
Has initiative.
You don't need to be told every step.
Has taste.
You understand that how something looks, feels and is experienced matters.
Gets things done.
Ideas are important, but execution matters more.
What Success Looks LikeIn this role, success means:
• More qualified event and catering enquiries.
• Higher conversion from enquiry to confirmed booking.
• Consistent monthly event and catering revenue.
• Strong client relationships and repeat business.
• Well executed events with minimal surprises.
• Meaningful PR, media, creator and brand opportunities.
• Stronger visibility for Brotani.
• Events and activations that feel distinctly Brotani.
Important Information
Never provide your bank or credit card details when applying for jobs. Do not transfer any money or complete unrelated online surveys. If you see something suspicious, Report this Job ad.