Job Responsibilities
Responsible for the overall livestream and e-commerce operations on platforms such as
Douyin (TikTok China)
and
WeChat Channels
.
Independently develop livestream operation strategies, including
product selection, product sequencing, content planning, and livestream event scheduling
.
Lead the setup, operation, and continuous growth of livestream accounts from
0 to 1
.
Oversee the entire livestream process, including
people, products, and setting
, while coordinating the host, products, content, and on-site teams.
Plan and execute
daily livestream sessions and major promotional campaigns
.
Analyse livestream performance data and conduct post-session reviews to continuously improve
GMV, conversion rates, and ROI
.
Develop and execute
paid advertising and promotional campaigns
, while monitoring advertising performance and costs.
Build, train, schedule, and manage the performance of the
livestream team
.
Collaborate with the
Marketing, Operations, and other departments
to ensure the smooth execution of livestream projects.
Provide regular reports to management on
livestream performance, operational issues, and proposed improvement plans
.
Salary Range
Basic Salary:
Basic Salary + Performance Commission
Salary:
Negotiable