Digital Marketing & Social Media Executive
Job Description
We are looking for a
creative, energetic and social-media-savvy Digital Marketing & Social Media Executive
to join our team.
The ideal candidate should have a strong interest in social media, content creation and digital marketing.
Fresh graduates are welcome to apply.
Candidates with little or no formal working experience are also encouraged to apply if they have good social media sense, creativity and a willingness to learn.
Key Responsibilities
Manage and grow the company's social media platforms, including
Facebook, Instagram, TikTok, XiaoHongShu (RED)
and other relevant platforms.
Plan, create and publish engaging social media content, including
Reels, short-form videos, posts, stories and promotional content
.
Brainstorm fresh and creative content ideas to increase
brand awareness, engagement, followers and enquiries
.
Keep up to date with the latest
social media trends, viral content, trending topics and platform updates
.
Assist with and participate in
photo and video shoots
for social media and marketing purposes.
Perform basic photo and video editing using tools such as
Canva, CapCut or similar applications
.
Develop and maintain a social media
content calendar
.
Write engaging captions, marketing copy and promotional content.
Support the planning and execution of digital marketing campaigns and promotions.
Assist in managing
Meta Ads, TikTok Ads and other digital advertising campaigns
.
Monitor and analyse social media performance, including reach, engagement, follower growth and enquiries.
Conduct competitor and market research to identify new trends, content ideas and marketing opportunities.
Travel to different locations when required for
content shoots, events, marketing activities and other work-related assignments
.
Perform other marketing-related duties as assigned.
Requirements
Diploma/Degree in
Marketing, Digital Marketing, Mass Communication, Media, Business or related discipline
is preferred.
Fresh graduates are welcome to apply.
Candidates without relevant working experience but with a strong interest or ability in
social media and content creation
are encouraged to apply.
Familiar with social media platforms such as
Instagram, Facebook, TikTok and XiaoHongShu (RED)
.
Creative with a good understanding of current social media trends and engaging content.
Comfortable with
content creation, photography and short-form video shooting
.
Basic knowledge of
Canva, CapCut or other photo/video editing tools
is an advantage.
Knowledge of
Meta Ads, TikTok Ads or digital advertising
is an advantage but not compulsory.
Good communication and interpersonal skills.
Proactive, responsible, creative and willing to learn.
Able to work independently as well as part of a team.
Possess a
valid Singapore Class 3/3A Driving Licence
and be comfortable driving for work-related assignments when required.
Applicants are encouraged to provide a
portfolio or examples of social media content
, including personal projects, school projects, TikTok/Instagram/RED content or accounts previously managed.
Preferred Candidate
We value
creativity, social media awareness and willingness to learn
. Candidates who enjoy creating content, following social media trends and coming up with fresh ideas are highly encouraged to apply.
Experience is not everything — fresh graduates with strong social media sense and creative potential are welcome.
CAFE LODGE PTE. LTD.