Brand Concept & Creative Direction: Develop and strengthen Mutu Case's overall brand concept, visual identity, creative direction, and brand story across products, campaigns, packaging, and customer touchpoints.
Product & Packaging Direction: Oversee the creative design and packaging of products to ensure colours, graphics, materials, layout, presentation, and overall appearance are aligned with the brand identity.
Marketing Campaigns & Product Launches: Plan, develop, and lead creative concepts for marketing campaigns, product launches, seasonal collections, collaborations, social media content, and promotional activities....