Develop and lead the Consumer analytics and insights strategy aligned to corporate and business priorities - Analytics initiatives deliver measurable business impact and support strategic decision-making.
Drive data-driven transformation across commercial, customer, operational, and digital domains - Increased adoption of analytics and evidence-based decision-making across the organization.
Partner with senior business leaders to identify growth opportunities, customer insights, and operational improvements - Improved revenue growth, customer retention, customer experience, and operational efficiency.
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Partner with business stakeholders to frame business problems, define analytical approaches and translate data into actionable insights that support strategic and operational decision-making.
Analyse large and complex datasets to identify customer, product and commercial trends, uncover opportunities and diagnose business performance.
Develop and maintain scalable analytics solutions, including automated data pipelines, recurring reporting, dashboards and self-service BI capabilities to reduce reliance on manual analysis.
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Develop and lead the Consumer analytics and insights strategy aligned to corporate and business priorities - Analytics initiatives deliver measurable business impact and support strategic decision-making.
Drive data-driven transformation across commercial, customer, operational, and digital domains - Increased adoption of analytics and evidence-based decision-making across the organization.
Partner with senior business leaders to identify growth opportunities, customer insights, and operational improvements - Improved revenue growth, customer retention, customer experience, and operational efficiency.
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Collaborate with business, marketing, product, analytics, data science and Martech stakeholders to translate campaign objectives into audience strategies, segmentation logic, eligibility criteria and targeting recommendations for retention, upsell, cross-sell and next-best-action campaigns.
Maintain campaign configuration details and metadata required for execution, tracking and reporting. Perform pre-launch QA on audience counts, segmentation logic, exclusions, suppression rules, sample records, offer eligibility, channel eligibility and campaign setup.
Support the design and implementation of A/B tests, champion/challenger tests, holdout groups and control-group frameworks. Define campaign hypotheses, treatment groups, success metrics, measurement windows and evaluation approach.
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Analyse large volumes of outside plant network, inventory and operational data to identify trends, exceptions, risks and improvements opportunities.
Develop and maintain Power BI dashboards and management reports for Outside Plant Engineering and Operations.
Establish KPIs and performance metrics covering utilization and work progress, SLA performance, productivity, data quality and operational efficiency.
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Collaborate with business, marketing, product, analytics, data science and Martech stakeholders to translate campaign objectives into audience strategies, segmentation logic, eligibility criteria and targeting recommendations for retention, upsell, cross-sell and next-best-action campaigns.
Maintain campaign configuration details and metadata required for execution, tracking and reporting. Perform pre-launch QA on audience counts, segmentation logic, exclusions, suppression rules, sample records, offer eligibility, channel eligibility and campaign setup.
Support the design and implementation of A/B tests, champion/challenger tests, holdout groups and control-group frameworks. Define campaign hypotheses, treatment groups, success metrics, measurement windows and evaluation approach.
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Lead the office’s contribution to the Annual Operating Plan (AOP), Mid-Term Plan, and quarterly performance reviews, ensuring alignment between Group priorities, functional strategies, and execution commitments across the six functions.
Define and govern the enterprise performance management framework for the Group Chief Corporate Office—performance review cadences, management reporting standards, target-setting discipline, and accountability mechanisms.
Synthesize the office’s strategic position for major enterprise documents—Singtel Board Committee papers, Corporate Management Committee (CMC) and Group Management Committee (GMC) submissions, annual planning, and strategic reviews.
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