Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer acquisition for PNI's educational products.
Create engaging and informative marketing content, including social media posts, blog articles, website copy, and email newsletters, tailored to our target audience of students and educators.
Conduct thorough market research to identify emerging trends, analyze competitor activities, and uncover new opportunities for product promotion and development.
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Guide junior team members to execute marketing campaign following brand and management directions, instilling excellence in their quality of work.
Execute national marketing campaigns and A & P Calendar including ATL and BTL programs.
Manage and coordinates with outlets operations closely on formulating sales support focused promotions and programs to cultivate upsell and cross sell of products and geographic centric Local Store Marketing (LSM) initiatives.
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