Grow the Existing to Bank (ETB) SME base of retail community businesses (Sole Prop, Partnerships, or Sdn Bhds with Annual Sales Turnover (AST) of below RM 10m to grow product holdings and profitability;
Bring in New to Bank (NTB) customers to the branch via community business visitations, roadshows, or other branched based sales activities
The acquisition of NTB customers or profitability growth of ETB customers can be through a variety of products offered
...