KOL / Influencer Research Research and identify relevant KOLs across platforms (Instagram, TikTok, YouTube) Shortlist influencers based on brand fit, audience, engagement rate, and content style Analyze competitors’ KOL strategies and identify potential creators
Outreach & Communication Assist in reaching out to KOLs (DM / email) Draft outreach messages and collaboration proposals Follow up with KOLs on deliverables and timelines
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