Required to work mainly with your CRM Manager along with local AU, NZ, JP, TW, MY, SG , DE, FR, NL and BE stakeholders across marketing, design, vouchers, legal and operations. You will also work with the APAC and EU CRM Manager (based in AU and EU respectively) where appropriate. Local markets will brief into you the required campaign details and you will execute.
You will be accountable for the output of your work and the ability to keep up with servicing APAC and EU market campaign requirements.
You will be required to work closely with our CRM platform partners. You will be hands on with these tools every day building, testing and scheduling CRM campaigns.
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Design and implement CRM-driven campaigns, including app push notifications and email marketing (EDM), using marketing tools tailored to new/existing market preferences.
Execute day-to-day operations on dedicated CDP (customer data platform) platforms, including segmentation, customer journeys, journey testing and troubleshooting.
Utilize CDP capabilities to personalize customer experiences across different channels. Implement targeting strategies to deliver the right message to the right audience at the right time.
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We are looking for a professional, detail-oriented, responsible individual with strong organizational and coordination skills to join our team. This position will be responsible for the company’s daily HR and administrative management, assisting with daily sales operations, order follow-up, and shipping arrangements to ensure smooth business operations and improve overall administrative efficiency and process flow.
As the MR.DIY CLUB loyalty app transitions into its critical monetization phase (Phase 2) and expands across Southeast Asia, we are seeking a strategic and highly operational Assistant Manager, CRM & Partnerships. Acting as the second-in-command for loyalty operations, you will independently drive the commercial success of our external merchant network while orchestrating the technical integrations required to bring them to life. You will own the ongoing health of the Malaysian CRM ecosystem, driving measurable ROI, and collaborate closely with IT, Legal, and regional teams to support our cross-border scalability.
You will take end-to-end ownership of CRM lifecycle campaigns, including defining target audiences, content strategy, and user journeys, which includes testing and executing campaign launches across multiple channels like email, SMS, Push, and In-App communications.
You will champion a personalized and one-to-one communication approach, always keeping the customer-centric mindset in focus by understanding user segmentation/behaviour and identify user insights to be used in lifecycle communication strategies.
You will collaborate with the Data Science team to ensure the successful launch and maintenance of live campaigns and conduct in-depth analysis of campaign results.
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Plan, execute, and evaluate cross-channel engagement campaigns to drive App Downloads, Registrations, and Monthly Active Users (MAU).
Conceptualize and execute digital loyalty initiatives, gamification mechanics, and targeted push/in-app messaging to improve customer retention and feature utilization.
Map and optimize end-to-end customer lifecycle journeys within the app (Onboarding, Activation, Retention, and Win-back).
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Support the Program Leads in managing day-to-day execution, ensuring project streams deliver on time, within scope, and in alignment with program objectives.
Maintain the master project plan, tracking wave rollouts (Wave 1 through Wave 4), critical milestones, cross-dependencies, and risks.
Establish and facilitate project cadence meetings, action tracking, status reporting, and decision logs across all governance tiers.
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