Lead, plan, and execute the overall Wealth Segment Strategy, bridging traditional brand initiatives with progressive digital-first experiences to elevate premium market positioning.
Develop and lead multi-channel client engagement strategies across segments, encompassing high-end communications, lifestyle/wealth events, experiential marketing, and tailored brand promotions.
Optimize and transform end-to-end customer journeys and channel touchpoints (including onboarding, digital lifecycle engagement, and retention) to maximize customer lifetime value....
Lead, plan, and execute the overall Wealth Segment Strategy, bridging traditional brand initiatives with progressive digital-first experiences to elevate premium market positioning.
Develop and lead multi-channel client engagement strategies across segments, encompassing high-end communications, lifestyle/wealth events, experiential marketing, and tailored brand promotions.
Optimize and transform end-to-end customer journeys and channel touchpoints (including onboarding, digital lifecycle engagement, and retention) to maximize customer lifetime value....
Integrated Communication Planning: Strategically map out the in-branch customer messaging journey. You will determine the right channels, timing, and placement for all communications across our retail network.
Copywriting Excellence: Lead the creative copy strategy, narrative direction, and scriptwriting exclusively for in-branch touchpoints, including digital screens, physical merchandising, micro-events, and retail campaign materials.
Cross-Functional Collaboration: Partner closely with the Branch Creative & Design Executive and the broader Brand Communications team to seamlessly merge visual assets with textual content into polished, branch-ready retail products....
Define and deep-dive into luxury consumer personas - from our affluent trendsetters to our Ultra-High-Net-Worth private clients—curating specialized journeys for across Private Bank, HLB Priority and Branch Wealth Distribution.
Curate Strategic Partnerships - Source, pitch, and secure exclusive collaborations with premium global and local lifestyle brands to elevate our client benefits and rewards program.
Act as the brand guardian for our Wealth division. You’ll craft high-end content strategies, thought-leadership pieces, and sophisticated communications that position the bank as a premier lifestyle and financial partner....
If you are looking to excel and make a difference, take a closer look at us…
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Define and deep-dive into luxury consumer personas - from our affluent trendsetters to our Ultra-High-Net-Worth private clients—curating specialized journeys for across Private Bank, HLB Priority and Branch Wealth Distribution.
Curate Strategic Partnerships - Source, pitch, and secure exclusive collaborations with premium global and local lifestyle brands to elevate our client benefits and rewards program.
Act as the brand guardian for our Wealth division. You’ll craft high-end content strategies, thought-leadership pieces, and sophisticated communications that position the bank as a premier lifestyle and financial partner....