Media & Narrative Execution: Lead external communications initiatives that position WORQ as the premier authority on flexible workspaces and the evolving future of work.
Press & Pitch Management: Write and distribute press releases, op-eds, official announcements, and media kits for company milestones, expansion news, and award submissions.
Journalist Engagement & Media Pitching: Build relationships with editors and journalists across property, business, and tech outlets, actively pitching leadership for expert commentary and newsjacking opportunities.
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Media strategy: Responsible for further developing, implementing, and fine-tuning the organization’s media strategy. Building media relations; identifying media opportunities; anticipating challenges and coordinating responses.
Maintains a comprehensive list of international and local media contacts.
Crisis Management: To work closely with Director of Marketing & Communications to develop media plans to tackle any crises that may occur.
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-Media strategy: Responsible for further developing, implementing, and fine-tuning the organization’s media strategy. Building media relations; identifying media opportunities; anticipating challenges and coordinating responses.
-Influencers & KOLs: To have a list of relevant luxury influencers & KOLs that can be activated for hotel stays and special event opportunities.
-Maintains a comprehensive list of international and local media contacts.
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• Editorial review and QA: Edit and proofread communications for accuracy, clarity, tone, British English and accessibility. Verify names, dates, figures and links before release.
• Advisory and strategic alignment: Establish the objective, audience and desired action, then advise on framing, channel fit, timing and risk. Sense-check against Maybank’s priorities and the ROAR30 narrative.
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The role includes client engagement, consultancy, study design and analysis, driving preparation and delivery of presentations and reports as well as internal responsibilities such as people management and the implementation of broader business initiatives to improve business performance management and the implementation of broader business initiatives to improve business performa