Support the Marketing Manager in executing well-rounded marketing strategies that align with business objectives.
Collaborate with in-house teams (Creative, Social Media, Performance Marketing, CRM) to contribute to the development of campaigns, ensuring consistency and effectiveness.
Conduct market research to identify trends, opportunities, and challenges, supporting the development of data-driven marketing initiatives.
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Assist in the planning and execution of communication strategies for integrated marketing campaigns that cut across the core business and on-ground activations to align with business objectives.
Collaborate closely with business teams to understand operational needs and translate them into effective marketing support and solutions.
Prepare clear and comprehensive campaign briefs, including campaign objectives, timelines, deliverables, and key messaging for internal and external stakeholders.
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Strategy Development: Oversee and implement full social media strategies aligned with marketing objectives and overall business goals.
Hands-on Content Creation & Editing: Actively participate in content creation, including video shooting, photography, and editing, to ensure that content is dynamic, engaging, and on-trend. Be ready to step in for content editing across platforms as needed, ensuring timely and high-quality output.
Content Coordination & Execution: Oversee content production across all platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube), working closely with creative teams for visuals and content creators for platform-specific content.
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- Lead the creative development and execution of marketing, branding, and promotional materials for our FMCG food brands across both online and offline platforms.- Ensure all creative assets are aligned with brand guidelines, campaign objectives, and marketing strategies.- Design and develop a wide range of creative materials, including packaging, POSM, digital content, social media creatives, and event collaterals as required.- Perform thorough quality checks (self-QC) to ensure artwork accuracy and production readiness before final submission.- Stay updated on design trends, consumer insights, and industry best practices to bring fresh and innovative ideas to the creative team.- Support and mentor junior designers, fostering creative excellence and maintaining high-quality design standards.