Plan weekly and monthly short-form video content according to campaign schedules, product priorities, current TikTok trends, and livestream requirements.
Develop compelling opening hooks, product-focused content angles, soft-selling scripts, and clear CTA lines to encourage traffic, engagement, and conversions.
Edit short-form videos with suitable pacing, subtitles, music, transitions, product highlights, and formats optimized for each platform.
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Drive the adoption of AI-powered creative tools and emerging technologies to enhance design efficiency, innovation and multimedia content development within the team.
Assist the Integrated Design Manager in leading and coordinating creative production, including photography, videography, multimedia production, animation, video editing and graphic design to ensure timely and high-quality deliverables.
Conceptualise and develop creative direction for internal and external marketing and communication materials, including but not limited to posters, brochures, advertisements, banners, corporate templates and digital assets across various online and offline platforms.
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