Develop and structure comprehensive customer survey questionnaires that are methodologically sound, unbiased, and strictly aligned with key business objectives.
Program, test, and deploy complex survey logic using designated platforms such as SurveyMonkey to ensure a seamless and error-free respondent experience.
Extract, clean, and validate large datasets from various survey platforms to maintain high levels of data integrity and prepare information for deep-dive analysis.
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Lead the design and continuous improvement of the end-to-end customer journey for cross-border customers, particularly within the Malaysia-Singapore corridor.
Drive the development, launch, and enhancement of the Cross Border Customer Hub as a one-stop service centre to support cross-border customer needs.
Identify customer pain points and deliver initiatives to simplify processes and improve the overall customer experience across key touchpoints.
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