Draft detailed creative briefs for graphic designers and video editors, defining visual styles, hooks, and formats optimized for ad performance.
Write persuasive, high-converting ad copy in English, alongside strong written fluency in Chinese (Mandarin) and Malay to capture diverse localized audience segments.
Collaborate with design teams to ensure ad creative aligns with platform best practices and brand identity.
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Digital Marketing
Performance Marketing
Media Buying
Ad Copywriting
Meta Ads Manager
Google Ads
TikTok Ads Manager
LinkedIn Campaign Manager
Shopify
Shopee
Lazada
WooCommerce
Magento
Klaviyo
Mailchimp
Google Analytics 4
ROAS
CTR
CPC
CPA
CPM
LTV
CAC
Data Interpretation
Communication
Support the Marketing Manager in executing well-rounded marketing strategies that align with business objectives.
Collaborate with in-house teams (Creative, Social Media, Performance Marketing, CRM) to contribute to the development of campaigns, ensuring consistency and effectiveness.
Conduct market research to identify trends, opportunities, and challenges, supporting the development of data-driven marketing initiatives.
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Propose and plan monthly social media content calendars across Car Insurance, Hire Purchase Loan and Dealer Financing — covering content themes, posting schedule and key messages per product
Review and provide recommendations on Carsome Capital's current social media presence — identifying gaps, opportunities and improvements to better reflect the Carsome Capital’s brand
Work closely with the Group Marketing team to brief, coordinate and follow up on content production and campaign deliverables.
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Support the Marketing Manager in executing well-rounded marketing strategies that align with business objectives.
Collaborate with in-house teams (Creative, Social Media, Performance Marketing, CRM) to contribute to the development of campaigns, ensuring consistency and effectiveness.
Conduct market research to identify trends, opportunities, and challenges, supporting the development of data-driven marketing initiatives.
...