Support the Marketing Manager in executing well-rounded marketing strategies that align with business objectives.
Collaborate with in-house teams (Creative, Social Media, Performance Marketing, CRM) to contribute to the development of campaigns, ensuring consistency and effectiveness.
Conduct market research to identify trends, opportunities, and challenges, supporting the development of data-driven marketing initiatives.
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Support the Marketing Manager in executing well-rounded marketing strategies that align with business objectives.
Collaborate with in-house teams (Creative, Social Media, Performance Marketing, CRM) to contribute to the development of campaigns, ensuring consistency and effectiveness.
Conduct market research to identify trends, opportunities, and challenges, supporting the development of data-driven marketing initiatives.
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Propose and plan monthly social media content calendars across Car Insurance, Hire Purchase Loan and Dealer Financing — covering content themes, posting schedule and key messages per product
Review and provide recommendations on Carsome Capital's current social media presence — identifying gaps, opportunities and improvements to better reflect the Carsome Capital’s brand
Work closely with the Group Marketing team to brief, coordinate and follow up on content production and campaign deliverables.
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Monitor business performance by building the tools & capabilities to detect abnormality & set-up the standard for designing dashboards & reports to provide end-to-end visibility to top managements and day-to-day visibility for ground operations
Drill down the analysis to find exact root cause for performance gap, rooms for improvement, underlying business risk or bottlenecks that business team are/will be facing
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