Plan, set up, and manage paid campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), TikTok Ads, and other performance channels.
Optimize campaigns daily against core performance metrics: ROAS, CPA, CPC, CTR, and conversion rate.
Manage advertising budgets, allocate spend across channels, and ensure efficient pacing toward monthly targets.
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Paid Advertising
Campaign Performance Analysis
Performance Optimization
Budget Management
Google Analytics
Data Analytics
Google Analytics 4
Google Tag Manager
Data Analysis
Marketing Strategy
Analytical Thinking
Attention to Detail
Multitasking
Conversion Rate Optimization (CRO)
Marketing Automation
Google Ads
Facebook Ads
CPA