Strategic Brand Development: Conduct deep-dive brand and market analysis, identify opportunities and co-author foundational brand strategies (positioning, value proposition, brand architecture) for brands and portfolios we own.
Portfolio Management: Act as Brand Partner for a diverse portfolio of businesses. You will champion brand-led thinking and provide high-level counsel to ensure all initiatives resonate with the Group’s overarching trajectory. As a Brand Guardian, you will help ensure the application of our frameworks, safeguarding brand equity while helping teams to push boundaries and forge deep audience connections.
System & Framework Design: Apply advanced systems thinking to ensure our brand strategies are scalable, resilient and seamlessly integrated into the wider AirAsia ecosystem. You help build the frameworks that govern how our new brands operate.
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