Undertaking the roles and responsibilities to project manage the implementation of products for Digital Banking platforms (Internet Banking, Mobile Banking or Branch Banking)
Interpretation of business needs and translate them into application and operational requirements.
Elicit requirements using interviews, document analysis, requirements workshops, surveys, site visits, business process descriptions, scenarios, business analysis, task and workflow analysis
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We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Design, launch, and manage comprehensive marketing campaigns and initiatives specifically aimed at driving digital product sales for the bank's digital banking platforms (www.hlb.com.my, hlislamic.com.my & HLB Connect App & website).
Prepare detailed proposals and business cases, including objectives, strategies, mechanics, and budget recommendations, to secure approval for marketing campaigns and initiatives required to drive Digital User Acquisition and Engagement.
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Undertaking the roles and responsibilities to project manage the implementation of products for Digital Banking platforms (Internet Banking, Mobile Banking or Branch Banking).
Interpretation of business needs and translate them into application and operational requirements.
Elicit requirements using interviews, document analysis, requirements workshops, surveys, site visits, business process descriptions, scenarios, business analysis, task and workflow analysis.
...
Analyze corporate website and mobile asset performance to identify gaps in the digital conversion funnel. Turn raw data into actionable revenue opportunities by recommending specific site-side optimizations to the marketing team.
Produce marketing KPI dashboards that track on-site user journeys campaign effectiveness and content ROI. Provide deep-dive analysis on customer acquisition costs and lifetime value to ensure investments in corporate website properties are driving profitable growth.
Analyse patterns of user behaviors within the corporate website to support the Marketing Digital Team in creating personalized experiences. Use data to troubleshoot UI/UX friction points, increase page engagement, and convert website leads into paying customers.
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We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.