Draft detailed creative briefs for graphic designers and video editors, defining visual styles, hooks, and formats optimized for ad performance.
Write persuasive, high-converting ad copy in English, alongside strong written fluency in Chinese (Mandarin) and Malay to capture diverse localized audience segments.
Collaborate with design teams to ensure ad creative aligns with platform best practices and brand identity.
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Digital Marketing
Performance Marketing
Media Buying
Ad Copywriting
Meta Ads Manager
Google Ads
TikTok Ads Manager
LinkedIn Campaign Manager
Shopify
Shopee
Lazada
WooCommerce
Magento
Klaviyo
Mailchimp
Google Analytics 4
ROAS
CTR
CPC
CPA
CPM
LTV
CAC
Data Interpretation
Communication