Lead strategy and execution for TikTok Shop communications in Malaysia, and be the first point of contact for local operations and business teams.
Craft clear, compelling narratives that advance TikTok Shop's business goals and resonate with sellers, creators, and shoppers.
Build strong relationships with top-tier business, consumer and trade media, proactively securing coverage, managing inquiries, and managing sensitive news cycles and issues as they arise.
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Assist in the development and execution of strategies to expand TSP's (E-Commerce Enablers) coverage.
Be involved in data analysis, reporting and data entry work; helping to derive insights from TSP activities, helping to inform strategic decisions and refine business development strategies.
Assist in building and maintaining a shared knowledge base for the TSP, including frequently asked questions (FAQs) and updates to standard operating procedures (SOPs).
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Currently pursuing an Undergraduate/Master in Marketing or a related discipline.
Data Sensitivity: Strong analytical skills with proficiency in Excel (Pivot Tables, VLOOKUP). You should be comfortable processing data to draw actionable insights.
Operational efficiency: Ability to proactively identify workflow inefficiencies and develop structured, practical solutions to improve processes.
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Ensure seamless campaign execution through high-quality stakeholder management, maintaining clear communication during campaign kick-off, real-time updates, and post-campaign analysis
Identify key selling points tailored to campaign scale (e.g., Double Digit, Payday Sale, Mid-month campaign) aligned with shopping trends
Ensure all necessary resources (creative assets, budget, app resource) are secured with strong record management
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Acquire and incubate brands, principals, distributors and key merchants that contribute meaningful GMV growth within Makeup & Skincare
Build and maintain strong relationships with merchants, negotiate commercial plans and secure best deals based on campaign priorities and seasonality
Identify growth opportunities for merchants through assortment expansion, pricing strategy, content, livestream and affiliate levers, while building JBPs
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Data Analysis & Reporting: Work closely with the team to gather, analyze, and interpret operational data to improve efficiency and achieve business goals. Generate regular operational reports to support the team.
Operations & System Support: Support the setup and maintenance of system tasks, collaborating closely with the operations team to ensure smooth task execution and onboarding for sellers.
Data Visualization: Assist in designing, creating, and maintaining data visualizations and interactive dashboards.
Data Analysis & Reporting: Work closely with the team to gather, analyze, and interpret operational data to improve efficiency and achieve business goals. Generate regular operational reports to support the team.
Operations & System Support: Support the setup and maintenance of system tasks, collaborating closely with the operations team to ensure smooth task execution and onboarding for sellers.
Data Visualization: Assist in designing, creating, and maintaining data visualizations and interactive dashboards.
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