E-Commerce Strategy & Business Growth – Develop and execute the overall e-commerce strategy, sales plans and growth initiatives across marketplaces, D2C and other online channels, with ownership of GMV, revenue, conversion, AOV and profitability targets.
Digital Marketing, Campaigns & Product Launches – Plan and optimize paid media, marketplace advertising, SEO/SEM, social media, affiliate, KOL/influencer and retargeting activities; lead e-commerce campaigns, promotions and new product launches to drive traffic, conversion and sales.
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Build monitor and optimise Ecommerce campaigns across Facebook, Google, Shopee, Lazada and other Ecommerce platforms
Ensure campaigns are set-up according to best practices and brief, drive maximum efficiency and optimum performance in campaign set-up, optimizations, budget/spend management, etc.
Maintain reporting, analyze performance, and develop action plans
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Build monitor and optimize Ecommerce campaigns across Facebook, Google, Shopee, Lazada and other Ecommerce platforms
Ensure campaigns are set-up according to best practices and brief, drive maximum efficiency and optimum performance in campaign set-up, optimizations, budget/spend management, etc.
Maintain reporting, analyze performance, and develop action plans
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Create design or mockups for Corporate and E-commerce websites, from initial concept to production-ready handoff.
Develop engaging digital content including social media creatives, website banners, digital marketing materials, videos/ animations and GIFs for clients and the Company.
Translate creative briefs and client requirements into compelling visual concepts that align with the client's objectives, brand guidelines, target audience, and overall marketing strategy.
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Drive the overall sales & marketing strategy of the Royal Canin online business in view of the competition, trends & complexity within Malaysia & Singapore market.
Own and deliver GMV, revenue, profit and market share targets for the e-Commerce channels.
Develop annual Joint Business Plans (JBPs) with major platforms (Shopee, Lazada, TikTokShop, Q-Commerce).
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Oversee key online marketplaces and platform accounts, ensuring strategic alignment and optimization to drive sustainable growth, including developing and executing strategic plans to enhance brand presence and operational performance across platforms such as Lazada and TikTok.
Provide strategic input into channel, customer, and distributor strategies to ensure achievement of sales targets and KPIs.
Drive commercial performance across marketplaces, including TikTok Shop, by optimizing pricing, promotions, and assortment strategies.
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Develop and execute the e-commerce strategy across key marketplace platforms, primarily TikTok Shop, Shopee and Lazada.
Own the annual and monthly e-commerce activity calendar, including major platform campaigns, promotional periods, product launches and key commercial moments.
Plan and coordinate D-Day / campaign-day activities, ensuring campaigns are fully prepared and executed on time.
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Delivering annual Operating Plan: Partner with Malaysia Commercial Lead to create and execute the Annual Operating Plan (budget and promo planning), ensuring optimal resource allocation and achievement of growth objectives.
Sales & Go-to-Market Strategy: Develop and implement robust sales plans in partnership with distributors and enablers.
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