Design and implement CRM-driven campaigns, including app push notifications and email marketing (EDM), using marketing tools tailored to new/existing market preferences.
Execute day-to-day operations on dedicated CDP (customer data platform) platforms, including segmentation, customer journeys, journey testing and troubleshooting.
Utilize CDP capabilities to personalize customer experiences across different channels. Implement targeting strategies to deliver the right message to the right audience at the right time.
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Execute the setup and QA of marketing-initiated promotions on the .com site, ensuring accuracy and functionality.
Manage the searchability of the company’s SKUs, categories and brands across all touchpoints on the website.
Manage the personalisation of the website, leveraging on personalisation SaaS to feature personalised content and develop and execute strategies for product recommendation widgets, identifying high opportunity placements across website pages to drive conversion.
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Execute the setup and QA of marketing-initiated promotions on the .com site, ensuring accuracy and functionality.
Manage the searchability of the company’s SKUs, categories and brands across all touchpoints on the website.
Manage the personalisation of the website, leveraging on personalisation SaaS to feature personalised content and develop and execute strategies for product recommendation widgets, identifying high opportunity placements across website pages to drive conversion.
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Platform Hosting: Serve as the primary on-camera host for live streaming sessions across TikTok, Shopee Live, Lazada, and other relevant social media platforms.
Product Promotion & Demonstration: Showcase Ashley’s furniture and home decor in an interactive and relatable manner. Use persuasive communication to highlight features, styling tips, and promotions to drive real-time conversions.
Strategic Collaboration: Partner seamlessly with the Marketing and Sales teams to align live-stream schedules with promotional calendars, product launches, and broader campaign strategies.
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Assist in the day-to-day operations of the company's Eshop platforms (BIG and CARING banners), ensuring smooth and efficient store management.
Support the maintenance of Eshop platforms, including updating product listings, descriptions, pricing, images, inventory information, and other product-related content.
Create, schedule, and extend promotional campaigns on Eshop platforms to support marketing initiatives and sales activities.
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