Strategy & Brand Management: Develop and execute comprehensive annual, quarterly, and monthly marketing plans. Maintain strong brand identity across all physical and digital channels.
Digital & Media Campaigns: Oversee end-to-end performance marketing (Meta, Google, TikTok, Xiaohongshu) and liaise with external agencies to maximize ROAS, drive conversion, and lower CPL/CPA.
Leasing & Partnerships: Lead tenant acquisition and vendor leasing efforts for property spaces. Build strategic partnerships with schools, corporations, travel agencies, media, and key opinion leaders (KOLs).
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